The Director of Casino Marketing is responsible for developing and executing the overall marketing strategy to drive revenue, increase casino visitation, enhance player loyalty, and support brand growth. This leadership role oversees promotions, special events, player development, database marketing, entertainment, and digital outreach, while ensuring alignment with company goals and regulatory compliance. Along with working closely with the advertising, online marketing, social media and graphic design teams.

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement annual and long-term marketing strategies to increase gaming      and non-gaming revenue.
• Analyze market trends, competitor activity, and customer data to identify opportunities for growth.
• Lead and mentor the casino marketing team, including Player Development, VIP Services, Promotions, Special Events and Entertainment.
• Collaborate with senior management to align marketing efforts with business      objectives, financial targets, and guest service standards.

Player Development & Loyalty Programs

• Oversee the Player Development team to implement strategies for acquiring, growing, and retaining high-value players.
• Manage loyalty/rewards programs, including tier structure, reinvestment levels, offers, and promotions.
• Review player data and analytics to optimize player reinvestment, incentives, and comp decisions.
• Maintain strong relationships with VIP guests and ensure exceptional service      standards are met.

Promotions & Events

• Plan, approve, and execute daily, weekly, monthly and annual casino promotions, tournaments, drawings, and special events.
• Coordinate with operations, banquets, entertainment and F&B departments to ensure seamless execution.
• Monitor promotional ROI, participation, and guest feedback to improve future offerings.

Advertising, Branding, & Digital Marketing

• Assist with brand identity and ensure consistent messaging across all platforms including print, digital, radio, TV, and social media.
• Support with developing digital marketing strategies including email campaigns, SMS, social media engagement, website content, and online advertising.
• Maintain marketing collateral, signage, media plans, and promotional materials.
• Ensure we respond promptly to all online and website concerns, comments and reviews. 

Budgeting & Financial Management

· Develop and maintain business plan and marketing plan. 

• Develop and implement annual marketing plan unique for the two properties that supports and is supported by the overall brand strategy for the company and generates trial and builds long term relationships with guests.
• Develop      and manage the departmental budget, including advertising, promotions, player reinvestment including points, comps and Free play.
• Track and report on marketing KPIs such as revenue growth, visitation, database performance, and program ROI.
• Ensure all expenses align with financial goals and regulatory compliance.

Regulatory Compliance & Reporting

• Ensure all marketing activities, promotions, and giveaways comply with state gaming regulations and internal policies.
• Coordinate with legal, compliance, surveillance, and IT teams when needed for approvals and audits.
• Maintain accurate documentation of contest rules, winner verification, and regulatory submissions.

Qualifications

Education & Experience

• Bachelor’s degree in marketing, Business, Hospitality, or related field encouraged.
• 3–5+ years of experience in casino or hospitality marketing, with at least 1 years in a leadership role encouraged.
• Proven track record in player development, promotions, digital marketing, or casino operations.