The Business Development Manager plays a pivotal role in driving LucidHealth’s growth by generating and cultivating high-quality leads for new radiology professional service contracts. This position focuses on developing strategic partnerships with health systems, hospitals, and outpatient centers to secure both onsite and teleradiology coverage agreements. Working collaboratively with LucidHealth’s leadership, the Business Development Manager executes targeted outreach initiatives, manages communications, and nurtures client relationships within assigned territories. Success in this role is measured by achieving annual goals for prospect engagement and advancing opportunities through calls, meetings, and onsite presentations that align with LucidHealth’s long-term business objectives.
ESSENTIAL RESPONSIBILITIES
Business Development & Lead Generation
- Identify, engage, and develop new business opportunities with strategic health systems, hospitals, and outpatient centers through targeted outreach, including calls, emails, and meetings.
- Serve as the initial point of contact for prospective clients, providing detailed information about LucidHealth’s teleradiology and onsite coverage solutions.
- Utilize market research, data analysis, and CRM insights to evaluate target markets, qualify leads, and identify opportunities aligned with LucidHealth’s growth strategy.
- Achieve monthly, quarterly and annual goals for prospect introductions, meetings, and contract opportunities.
Relationship Management & Client Engagement
- Build and maintain strong, trust-based relationships with key decision-makers and stakeholders to ensure satisfaction and long-term engagement.
- Collaborate with internal teams to deliver seamless client experiences and exceed expectations.
- Approach client challenges with professionalism, tact, and creative problem-solving to ensure positive outcomes.
- Support hospital and client site visits, as well as other in-person meetings, to strengthen partnerships.
Cross-Functional Collaboration
- Work closely with the Chief Strategy Officer, Recruiting, Operations, and Clinical Leadership teams to align business development efforts with organizational objectives.
- Partner with Marketing to maintain and update client-facing materials, collateral, and presentations.
- Provide operational support for meeting preparation, onsite appointments, and business development initiatives.
- Support Business Development, Clinical Sales, and Executive teams with special projects or strategic initiatives as needed.
Sales Operations & Performance Management
- Manage multiple accounts and territories efficiently using CRM systems to track communications, financials, progress, and opportunities.
- Ensure accurate and timely data entry of all relevant prospect and client information.
- Deliver weekly updates, forecasts, and accurate marketing analytics to leadership to inform decision-making.
- Monitor personal sales performance, identify areas for improvement, and contribute to process optimization.
Professionalism & Organizational Alignment
- Maintain expert-level knowledge of LucidHealth’s service platforms to effectively communicate value propositions.
- Demonstrate strong organizational skills and accountability in meeting deadlines and deliverables.
- Uphold LucidHealth’s Core Values in all interactions and represent the company with integrity and professionalism.
- Participate in occasional travel (approximately 5–10%) for client meetings, industry events, and team gatherings.
Knowledge
- Healthcare Industry Knowledge: Understanding of healthcare systems, hospital operations, outpatient imaging centers, and physician practice structures.
- Radiology and Teleradiology Services: Familiarity with professional service contracts, imaging workflows, and technology-enabled radiology solutions.
- Business Development Principles: Strong grasp of sales pipelines, lead generation strategies, and relationship-based selling within a B2B healthcare context.
- CRM Systems & Data Management: Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) for tracking, forecasting, and managing client relationships.
- Marketing and Market Research: Knowledge of competitive market analysis, prospect segmentation, and use of marketing collateral to support business growth.
Skills
- Strategic Prospecting: Ability to identify, qualify, and engage new business opportunities through research and direct outreach.
- Relationship Building: Exceptional interpersonal and communication skills to establish credibility and trust with executives and key stakeholders.
- Presentation & Negotiation: Strong capability to deliver persuasive presentations, respond to RFPs, and negotiate service agreements.
- Analytical Thinking: Skill in interpreting data, trends, and metrics to inform strategic decisions and optimize performance.
- Project & Time Management: Proven ability to manage multiple accounts, deadlines, and deliverables in a fast-paced, dynamic environment.
- Collaboration & Teamwork: Effective in partnering across departments—Operations, Recruiting, Marketing, and Leadership—to achieve shared objectives.
- Technical Proficiency: Comfortable using productivity tools (Microsoft Office Suite, CRM software, virtual meeting platforms, etc.) for client engagement and reporting.
Abilities
- Client-Centric Approach: Ability to anticipate client needs and provide customized, value-driven solutions.
- Adaptability: Capable of adjusting strategies based on market conditions, client feedback, and organizational priorities.
- Professionalism & Integrity: Demonstrated ability to represent LucidHealth with credibility, professionalism, and uphold confidentiality in all client interactions.
- Goal Orientation: Motivated to meet and exceed measurable business development targets.
- Travel Readiness: Willingness to travel occasionally for client meetings, industry conferences, or internal team events.
EDUCATION & EXPERIENCE
Education
- Bachelor’s degree preferred; a degree in Business, Marketing, Healthcare Administration, or a related field is advantageous.
- Strong ability to learn and retain position-specific and industry-related information.
Experience
- Minimum of 3 years of progressive experience in inside sales, hospital sales, or healthcare business development.
- Experience in telemedicine or teleradiology sales and marketing, particularly within the hospital or healthcare services market, is highly desirable.
- Proven record of achievement in meeting or exceeding sales goals in prior roles.
- Background or exposure to radiology services is advantageous.
- Demonstrated aptitude for selling complex products or services over the phone and through virtual platforms.
Technical & Professional Skills
- Proficiency with CRM systems and standard business software (e.g., Microsoft Excel, PowerPoint, Outlook).
- Excellent verbal, written, and telephone communication skills, with creativity and professionalism in all client interactions.
- Strong organizational skills and effective territory management abilities.
- Ability to work independently in a remote or distributed work environment while maintaining consistent productivity and accountability.
WORK ENVIRONMENT
The Business Development Manager operates primarily in a remote, professional office setting, collaborating virtually with internal teams and clients across various regions. The role requires frequent computer and phone use, with a strong emphasis on digital communication and CRM-based activity tracking. Occasional travel (approximately 5–10%) may be required for client meetings, industry events, or team gatherings.