About Guideline.ai

At Guideline.ai, we're defining the future of advertising. By harnessing data transparency and advanced tools, we empower marketers to make smarter, faster, and more profitable decisions. We work with the world's top brands, agencies, and media owners to transform media buying and selling into a more intelligent, efficient experience.

If you're ready to be part of a high-growth company at the cutting edge of data, AI, and media, we'd love to meet you.

About the Role

As a New Business Sales Executive at Guideline, you will play a pivotal role in driving our growth in both the media planning and data solutions sectors. You will be responsible for identifying, sourcing, and closing prospects who are an excellent fit for our solutions. With strong consultative selling skills, you will engage with inbound leads while also proactively generating new leads to build a robust sales pipeline.

Collaboration with internal teams across marketing, technology, and sales development is key to achieving team goals and contributing to our mission-driven approach. Your ability to position the value of our software and data solutions will be essential in helping clients achieve business growth.

What Success Looks Like

This is a quota-carrying role with quarterly commit targets and monthly performance reviews. You'll be measured on:

• New logo acquisition: Number of net-new clients closed per quarter
• Pipeline generation: Self-sourced meetings, demos, proposals
• Quota attainment: Quarterly revenue targets (base + accelerators for over performance)
• Activity metrics: Daily outbound calls, meetings booked, MEDDIC-qualified opportunities

If you thrive in a high-accountability, fast-paced sales culture where weekly commit calls and monthly forecasting are non-negotiable, you'll excel here. If you prefer slower-moving, relationship-heavy sales cycles, this isn't the role.

Key Responsibilities

• Position Value: Articulate the value of both our media planning and data solutions to independent agencies, advertisers, and media owners.
• Guide Prospects: Educate and guide prospects through the buyer's journey, demonstrating how our solutions can fuel their business growth.
• Identify Opportunities: Identify and prospect into accounts that may or may not have prior experience with our offerings.
• Pipeline Management: Manage a pipeline of inbound and self-sourced leads, nurturing relationships and engaging potential buyers.
• Qualify Prospects: Analyze and qualify prospects' business goals to determine the strategic fit of our solutions for their growth.
• Achieve Quotas: Close new and existing customer deals, meeting or exceeding quota targets.
• Collaboration: Work closely with marketing and technology departments to execute the sales strategy, adapting to product enhancements and new releases.
• Innovation: Bring unique perspectives, strategies, and ideas to contribute to our company's culture and future vision.
• Mentorship: Mentor sales development representatives to collectively develop pipeline opportunities.

Compensation & Benefits

We offer competitive compensation packages based on experience, education, and skill level. Full-time employees also receive a comprehensive benefit package. Some benefits may include:

- Private Medical Insurance, Dental Insurance, Life Assurance, LTD, STD 

- Workplace Pension with company match
- Paid time off and parental leave
- Teledoc Health services
- Employee recognition and referral bonuses 

Diversity & Inclusion

At Guideline.ai, we believe diverse teams build better products and stronger companies. We're proud to be an equal opportunity employer and encourage applications from people of all backgrounds, experiences, and perspectives.

Final Word: You Have to Love Sales

This role is for people who love sales—who thrive on prospecting, cold outreach, and opening new doors. If the idea of winning new business, chasing new logos, and owning your success fires you up, this is the opportunity for you. You'll be surrounded by ambitious, high-energy teammates and leaders who are here to help you grow and succeed.

We are seeking individuals who have:

• Sales Experience: Extensive relevant full-cycle sales experience.
• Drive for Success: A strong desire and commitment to go the extra mile to achieve sales success.
• Effective Communication: Ability to communicate and collaborate with internal teams while working remotely and autonomously.

Minimum Qualifications

• 5-7 years of customer management and sales experience in the UK or European markets.
• Proficiency in prospecting and closing net new business.
• Strong hunter mentality with expertise in multiple outbound methods to attract new business.
• Experience with media planning platforms, ad tech, or SaaS preferred.