About M.R. Williams, Inc.

M.R. Williams, Inc. is a family-owned business where convenience distribution is done differently. Established in 1976, M.R. Williams, Inc. has evolved throughout the years, partnering with the convenience store channel to provide not only products and customer service but technological solutions unlike any other. Our employees understand that their purpose is to make every decision by first asking how it will impact the customer. We take pride in understanding our customers’ needs and providing solutions through our selfless service and continuous search for improvement. We are excited to find talented individuals who share our passion for our customers.

Novelty Express is a leading provider of novelty and impulse items for convenience stores, truck stops, travel centers, and other retail outlets. It is a division of M.R. Williams, Inc., serving customers via a DSD model. 

WilFoods, LLC, our sister company, offers a comprehensive selection of proprietary grab-n-go products, with custom label availability. We operate state-of-the-art facilities, handle all the staffing and regulatory requirements, and more. Our products are available for distribution to various industries, including convenience stores, schools, prisons, office parks, and more.  

All MR Williams employees are to demonstrate behaviors in harmony with MR Williams' values of Sincere Commitment, Selfless Service, and Never Satisfied. 

Position Summary

The Food Service Sales Manager is responsible for leading and managing the sales operations within an assigned territory or market segment. This role leads a team of Sales Representatives, developing and managing key customer accounts, and driving revenue growth. The Sales Manager plays a critical role in ensuring customer satisfaction, optimizing territory performance, and aligning sales strategies with overall business objectives. This position requires strong leadership, industry knowledge, and a strategic approach to sales and customer relationship management.

Responsibilities

• Train, coach, and supervise a team of Sales Representatives.
• Set individual and team sales targets and monitor performance.
• Conduct regular Team Meetings, performance reviews, and training.
• Develop and implement effective sales strategies for the Food Service Sales Team.
• Analyze Sales Data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing and purchasing teams to drive promotional campaigns.
• Align sales efforts with company goals, product launches, and seasonal demand.
• Negotiate pricing, contracts, and service agreements.
• Track sales metrics and analyze variances.
• Identify growth opportunities within existing customers or new markets.
• Oversee territory assignments and optimize resource allocation.
• Support Food Service Sales Team in targeting new business and expanding customer base.
• Work closely with purchasing, operations, and transportation to ensure smooth order fulfillment.
• Coordinate with customer support and credit department to resolve customer issues.
• Ensure sales activities comply with food safety regulations, company policies, and industry standards.
• Monitor customer satisfaction and implement strategies to improve service levels.

Education, Experience and Skills Required

• Bachelor’s degree (Marketing, Sales or related field)
• Proven experience in sales management
• Proficient in basic accounting
• Detail-oriented
• Excellent communication skills.
• The ability to work under stress and resolve conflict
• Sound organizational skills
• The ability to motivate staff and lead a team

Physical Requirements, Working Conditions, and Travel Requirements

• Physical Requirements  
• Must be able to lift up to 25 pounds.  
• Must be able to push up to 25 pounds.  
• Must be able to pull up to 35 pounds.  
• Sitting for long periods, general bending and twisting are associated with lifting. 
• Travel up to 75% of time.