Yanmar Compact Equipment North America Inc. (CENA) designs, manufactures and supports a complete range of compact equipment including compact track loaders, mini excavators, wheel loaders and construction equipment for use in such markets as construction, landscaping, utility, land management and agriculture. The products are sold primarily through a third party, independent dealer network.

OVERVIEW:

The Business Development Product Specialist serves as a designated resource to provide product expertise that directly supports our sales organization and dealer network. The role focuses on product training, demonstrations, field engagement, and technical collaboration to strengthen our commercial execution and customer experience. the primary sales and business leader working with both Yanmar and ASV dealers to engage the customer base and command market share in a designated geographical area. This remote position will be located in the South Central preferably in Houston or Dallas area. This position will report directly to the Business Development Director, Blake Luther.

RESPONSIBILITIES:

Product Expertise & Training

• Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
• Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.

Dealer & Customer Engagement

• Partner with Yanmar and ASV dealers to drive customer engagement and strengthen market presence within the assigned territory.
• Support dealers in developing strategies to increase market share and improve customer experience.

Sales Enablement

• Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in closing deals.
• Act as a liaison between product development and sales teams to ensure alignment on product capabilities and customer needs.

Field Support

• Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
• Gather market feedback and communicate insights to internal teams for continuous improvement.

Reporting & Collaboration

• Maintain regular communication with the Business Development Director regarding territory performance, dealer activities, and customer trends.
• Regularly report insight on training effectiveness, product adoption, and competitive positioning.

QUALIFICATIONS:

Education and/or experience:

• Bachelor’s degree in business, marketing or similar field or equivalent experience.
• Five (5+) years sales and/or service experience in the construction equipment or off-road equipment industry, compact construction equipment strongly preferred.
• Three (3+) years of experience supporting dealers, customers, and end users.
• Experience working with small, medium, and large dealer networks.
• Demonstrated field experience.
• Self-Starter

Knowledge, Skills & Abilities:

• Presentations skills – Create and present territory analysis to management leadership, dealers, and customers.
• Communication – Excellent verbal, written and e-communication skills.
• Strong organizational skills
• Initiative – Start and maintain projects with little supervision.
• Proficient with Microsoft Office Suite including Outlook, Excel, PowerPoint and Word.
• Problem Solving and collaboration.
• Ability to apply business concepts and tools to tactical and strategic initiatives, working closely with dealer organizations

Travel

• Ability to travel up to 70% of time, mostly within the assigned territory to work with dealers and visit customers, sometimes on short notice or weekends. This could be by air or vehicle.

Worksite: Remote Position: Business Development Product Specialist

Job Type: Full Time FLSA: Exempt Department: Business Development

Work Schedule: M-F Starting Wage: $75-90K. This position offers the potential for discretionary bonus compensation up to 15% of base earnings.

Benefits: YCENA currently offers a comprehensive benefits package including Medical, Dental, Vision, Basic Life & AD&D, Voluntary Term Life, Short & Long Term Disability, EAP, HSA, Medical & Dependent Care FSA, Accident Insurance, Critical Illness, and Hospital Indemnity, Paid Time Off, Paid Holidays, and a 401(K) plan with a company match of up to 4%.