ABOUT US

Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travelers by combining an unbeatable mix of exceptional service and quality at great value. As a global business with over 100 years of experience in the travel industry, our ethos of being ‘Driven by Service’, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference. 

OUR VALUES

• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy

POSITION SUMMARY

The CRM Journey Manager – Trade Marketing is responsible for the creation, deployment, and optimization of B2B email campaigns to TTC’s global travel advisor database. This role is hands-on and detail-oriented, ensuring all email communications are brand-aligned, engaging, timely, and targeted. This position works closely with the Sr. CRM Manager to launch personalized customer journeys for our regions.

KEY RESPONSIBILITIES 

• Build and deploy customer journeys using TTC’s CRM and email marketing platform (Marketing Cloud).
• Utilize email templates that reflect brand voice, tone, and visual identity.
• Utilize data extensions as needed to create personalized and dynamic emails. 
• Work with Sr CRM Manager to segment audiences for personalized communications.
• Conduct A/B testing for subject lines, CTAs, send times, and creative layout.
• Monitor and report on key performance metrics (open rate, click rate, conversions).
• Ensure all emails are CAN-SPAM and GDPR compliant.

ROLE SUCCESS CRITERIA

• Launching 2-4 personalized journeys for each region on a quarterly basis. 

KEY INDIVIDUAL TRAITS

• Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.  
• Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.  
• Service orientation:  Strives to deliver exceptional service with empathy, responsiveness, and a solutions-focused approach.

YOUR EXPERIENCE AND EXPERTISE

• 5+ years of experience in email marketing, preferably B2B.
• Expert with Salesforce Marketing Cloud.
• Expert in email design best practices and HTML/CSS for formatting.
• Excellent organizational and time management skills.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently and cross-functionally.

OTHER REQUIREMENTS

• This is a part-time, temporary position, anticipated to be 12 months.