Regional Sales Director is responsible for increasing revenue and margins for Basic Coatings. Must be able to create an annual strategic plan, and review / adjust the plan as needed. The Regional Sales Director is responsible for developing target accounts, product knowledge training of distributors and contractors, jobsite product demonstrations, day-to-day customer interaction, as well as managing various sales reporting activities.

**This candidate must live in the central region of the US**

Sales Process

• Work with Senior Director of Sales to develop Macro Strategy for the Territory.
• Prospect, develop, and motivate both existing and new distributors to assure sales growth.
• Prospect, develop, and motivate both existing and new contractor targets to create product demand.
• Team with Business Development/Brand Strategist to develop and update a target list of contractors and distributors.
• Conducts sales presentations and demonstrates (hands on) chemical and equipment to distributors, contractors and end users.
• Utilize CRM System to enter, track and close opportunities.
• Present all Basic promotions to ensure distributor, contractor participation. 
• Aggressively promote and demonstrate new products to gain acceptance to exceed sales goals.

Relationship Management

• Maintain a positive working relationship.
• Responsible for managing all Basic Coatings business within all distributors in the assigned region, including chemical, equipment, process, and programs. Individual is responsible for the growth of all areas and for handling all distributor questions regarding these areas.
• Developing annual strategic plan for the territory that supports the company’s strategic plan.
• Support at NWFA schools and Distributor demonstrations as needed.

CRM & Reporting

• Assists in sales forecasting activities, sets and meets performance goals for the assigned region.
• Advise Director of Marketing & Sales of issues concerning sales, marketing and competitive landscape.
• Maintains a close awareness of the region, market and competitive activities in the region and keep Basic Coatings abreast of problems and opportunities.
• Monitors and evaluates the activities and products of the competition and communicates this information to Basic Coatings through the appropriate tools.
• Responsible for maintaining the CRM system as it relates to the contact information and call history for reporting and tracking of the sales calls.

Time Management

• Travels throughout assigned region to meet with, establish and maintain relationships with key distributors and contractors.
• Controls expenditures of his position to conform to budgetary requirements.
• Committed to timely completion of all Quarterly Distributor Strategy Meetings, reports and requests from Basic Coatings Management.
• Keeps calendar up to date with all appointments, calls, office hours, travel, etc.

BEHAVIORAL CAPABILITIES  

INTEGRITY: Does not ethically cut corners. Remains consistent in terms of what one says and does and in terms of behavior towards others. Earns trust of coworkers. Puts organization above self interests.

CUSTOMER FOCUS: Regularly monitors customer satisfaction. Meets internal and external customer needs in ways that provide satisfaction and excellent results for the customer.

ENERGY:  Exhibits energy, strong desire to achieve, high dedication level. 

ORGANIZATION/PLANNING: Can perform multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information in a useful manner. 

INTELLIGENCE: Intellectually curious, demonstrates ability to acquire understanding and absorb new information rapidly. 

ANALYSIS SKILLS: Identifies significant problems and opportunities. Analyzes problems and people in depth.

PRAGMATISM: Generates sensible, realistic, practical solutions to problems. 

TEAM PLAYER: Reaches out to peers to tear down walls. Approachable, coachable and willing to educate others. Earns a reputation for leading peers toward support of what is best for the total company.

EXCELLENCE:  Sets high, “stretch” standards of performance for self and all coworkers. Demonstrates low tolerance for mediocrity. Requires high-quality results. Exhibits conscientiousness and high sense of responsibility.

TENACITY: Consistent reward of passionately striving to achieve results. Conveys strong need to win. Reputation for not giving up.

EDUCATION and/or EXPERIENCE  

• Associates Degree or Bachelors Degree in Business Administration 
• 2 - 5 years experience

REQUIRED SKILLS

• Fully computer literate - MS Office - Outlook, Word, Excel, PowerPoint 
• Ability to learn CRM software
• Someone familiar with selling building material products through distribution is critical. 
• Person must be mechanical in nature, technical, with great selling skills. 
• Although it’s not required, it would be beneficial if they knew the flooring business. 
• Travel- 70% travel within assigned territory

PHYSICAL REQUIREMENTS

• Computer work for extended periods
• Traveling throughout region to conduct business