Job Overview:

Indie Consulting is seeking a strategically minded, detail-oriented, and highly collaborative E-Content Specialist to lead eCommerce content operations for a beauty brand. In this role, you will serve as an embedded extension of the brand team, driving the full eContent lifecycle throughout the year including: early-year strategy, asset mapping, and content supply chain planning through briefing, adaptation, syndication, and performance optimization.

This is not a purely executional role. You will help support brand storytelling, define e-content ambition, and activate an agile content supply chain that uses AI, UGC creators, and retailer-specific best practices.

You will operate in lockstep with brand teams, Accenture, retail media partners, and cross-functional stakeholders to ensure high-quality, retailer-compliant content is delivered on time, in full (OTIF).

About Indie Consulting:

Indie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for our clients. As a contractor with Indie, you’ll collaborate closely with both internal FTEs and fellow contractors, often working alongside client stakeholders, agency partners, and cross-functional teams. While you’ll operate as a contractor, you are also a representative of Indie Consulting. That means you bring a spirit of collaboration, professionalism, and strategic partnership to every interaction, acting as a thoughtful extension of both our team and the clients we serve.

Responsibilities:

1. Brand Ownership & Strategic Content Leadership

• Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact
• Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy
• Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution
• Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs
• Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements.

2. Upstream Strategy & Yearly Planning (Q1–Q2 Focus)

• Create an Annual E-Content Playbooks: Defines the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches
• Build asset maps for all innovations and transitions across the year
• Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners
• Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture
• Participate in early-year brand workshops to establish content goals and ways of working.

3. Project & Process Management

• Lead the end-to-end project management process across three core phases:
  1. Planning & Alignment (Jan–Mar)
  2. Optimization & Pre-Brief Readiness (Apr–Jun)
  3. 7OA Briefing & Execution (Jul–Dec)
• Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track
• Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC
• Maintain operational rigor around 7OA milestones, review cycles, and approval deadlines
• Troubleshoot bottlenecks and drive OTIF delivery

4. Content Briefing + Content Excellence

• Lead the briefing process for all eContent briefs across 7OA, Retail Media, Brand Stores, Amazon A+ and enhanced content
• Translate campaign creative, asset maps, and best practices into clear, retailer-specific briefs
• Write all written content using Samantha AI and Kwery
• Work closely with
  • Accenture (content assembly & syndication)
  • Pencil.ai (AI/static asset creation)
  • Creatively Squared (UGC demos, before/after, usage)
• Consolidate feedback, manage revisions, and ensure final assets reflect brand standards, SEO, and retailer requirements
• Integrate performance insights and SKL updates into every brief.

5. Syndication & Performance Tracking

• Manage content ingestion into KWERY/TAB with accuracy
• Oversee Accenture’s syndication to Amazon, Target, Walmart, and additional retailers
• Submit SynOps tickets for new SKUs, transitions, or corrections
• Conduct ongoing PDP audits using Data Impact or retailer dashboards
• Identify optimization opportunities and facilitate quarterly copy refresh briefs as needed
• Ensure content remains compliant, up-to-date, and aligned with category and retailer expectations

Skills and Competencies:

• Strong project management and organizational excellence
• Ability to balance strategic thinking with operational execution
• Familiarity with eCommerce content requirements for major retailers
• Experience managing cross-functional teams and external agencies
• Strong written and verbal communication
• Proactive problem solver with a continuous improvement mindset
• Comfort working in ambiguity and high-change environments

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• Stakeholder and agency management
• Experience with hair care or health & beauty brands is a positive
• Proficiency in content management systems and project management tools

Position Details: 

• Contract/Part-time: 25-30 hours/week
• Competitive compensation aligned with experience and scope of work.