The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions. The ideal candidate is self-driven, highly collaborative, proactive, thrives in a fast-moving, and consistently identifies the next revenue opportunity.
Key Responsibilities:
New Business Acquisition, Revenue Growth & Conversion
- Proactively identify, source, and convert new professional stylist accounts.
- Drive competitor brand conversions using value-based, solution-focused selling.
- Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands.
- Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches.
Conversion Excellence
- Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases.
- Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment.
- Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories.
Account Growth
- Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue.
- Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned.
- Develop small-to-mid tier accounts through education recommendations and strategic product line expansion.
Sales Execution & Performance
- Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions.
- Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business.
- Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.
Qualifications:
- Bachelor’s degree or equivalent work experience
- Minimum 3 years of quota-carrying Inside Sales or new business acquisition experience, preferably within beauty, extensions, or stylist-driven industries
- Demonstrated success in new account development, competitive conversions, and high-volume outreach
- Strong understanding of hair extension categories (Tape, Weft, K-tip) preferred
- Strong cross-functional collaboration skills, particularly with Customer service, Education and Field Sales
- Ability to qualify prospects, build pipelines, tailor pitches, overcome objections, and close deals consistently
- Thrives in a fast-paced, metrics-driven environment with daily outreach targets
- Excellent time management, planning, and prioritization skills
- Proficient in CRM systems; NetSuite and/or Shopify experience is a plus
- Exceptional oral and written communication skills
- Demonstrated ability to maintain confidentiality and handle sensitive information
- Outstanding phone presence and relationship-building skills
A Part of the BIG Picture
BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America. Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity. BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.
Equal Employment Opportunity at Beauty Industry Group
At Beauty Industry Group, we are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.?We consider all qualified applicants for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability, genetic information, protected veteran status, or any other legally protected characteristic.