About Blue Trust

For more than 45 years, Blue Trust advisors have applied biblical wisdom and technical expertise to help clients make wise financial decisions to experience clarity and confidence and leave a lasting legacy. With nearly $60 billion in assets under advisement, over 460 team members and a nationwide network of 19 offices, we offer comprehensive wealth management and trust services to more than 11,000 clients in all 50 states.

Role Overview

The Social Media & Content Specialist is responsible for bringing the Blue Trust brand to life across digital channels — crafting compelling, faith-aligned content while managing the firm’s day-to-day social media presence. This role blends creativity and operational precision, producing short-form videos, graphics, and written content while also administering social platforms, scheduling posts, monitoring engagement, and tracking performance.

This role requires an agile storyteller skilled in translating the Blue Trust mission into compelling digital content. The Specialist ensures that brand integrity, clarity, and consistency are reflected across all platforms.

Key Responsibilities

1.  Content Creation & Storytelling

• Develop and produce original social media content (graphics, reels, short-form videos, captions) across Blue Trust platforms — including LinkedIn, Instagram, Facebook, and YouTube.
• Translate brand campaigns into channel-appropriate stories.
• Use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling.
• Ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines.
• Capture and curate advisor, client, and internal culture stories that reinforce Blue Trust’s mission.

2.  Email Content & Storytelling

• Write and design client-facing emails and newsletters in collaboration with the Digital Marketing Manager.
• Translate social and campaign stories into email formats (subject lines, layouts, and calls-to-action).
• Ensure email content reflects Blue Trust’s brand standards, faith-forward voice, and compliance requirements.
• Support advisor-level email templates and localization needs.

3.  Social Media Management & Administration

• Manage the firm’s day-to-day presence on native social media platforms.
• Maintain content calendars and coordinate approval workflows with Marketing and Compliance.
• Schedule, publish, and monitor posts to maintain a consistent and professional online presence.
• Engage followers, respond to comments, and elevate community interactions that reflect the brand’s voice.
• Track trends and relevant conversations to keep Blue Trust’s content fresh and timely.

4.  Analytics & Reporting

• Collect and analyze performance data (engagement, impressions, reach, click-throughs).
• Prepare monthly and quarterly reports to inform campaign optimization and advisor engagement strategies.
• Partner with the Digital Marketing Manager to integrate social data into broader marketing dashboards. 
• Collaborate with the Digital Marketing Manager to interpret data and recommend creative optimizations.

5.  Cross-Team Collaboration

• Work closely with the Digital Marketing Manager on email campaigns — coordinating copy, design, scheduling, and post-send analytics.
• Partner with the Marketing team to create and distribute advisor-level social templates and content.
• Support the broader Marketing team in omni-channel initiatives that connect social, email, and web storytelling.

6.  Administrative & Compliance Support

• Maintain organized content libraries and asset archives in field enablement platforms.
• Submit posts and content for compliance review as needed, ensuring timely approvals.
• Assist with influencer partnerships, community engagement, and social activations during events or campaigns.
• Monitor platform updates and recommend workflow improvements or new tools to enhance efficiency.

7.  Approaches work, interactions and relationships in a manner consistent with the Company’s Core Values.

8.  Maintains the highest Compliance standards by adhering to the company's Human Resources guidelines, Compliance policies and procedures, professional designation standards, and industry's regulatory standards to mitigate risk to the company.

Measurement of Success

• Consistent delivery of high-quality, faith-aligned content across all active channels.
• Steady growth in engagement, reach, and follower base — especially among target audiences (clients, advisors, and recruits).
• Increased advisor participation in social media programs.
• Efficient, accurate scheduling and reporting with minimal compliance revisions.
• Seamless collaboration with cross-functional teams on campaign execution.
• Brand presence online reflects Blue Trust’s mission, values, and professionalism.

• Strong understanding of social platforms (LinkedIn required; Instagram, Facebook, YouTube preferred)
• Proficiency with design and editing tools (Canva, Adobe Creative Suite, or similar)
• Excellent writing and storytelling skills for short-form and visual content
• Basic video editing and familiarity with social analytics and scheduling tools
• Highly organized, detail-oriented, and adaptable in a fast-paced environment
• Demonstrated ability to balance creative thinking with operational discipline
• Desire to serve others with excellence
• Proven technical, analytical, and problem-solving skills
• Ability to collaborate effectively with the Marketing team and other departments across the company
• Capability to excel in a team environment and work independently

Education, Experience & Skills

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) required 
• 1–3 years of professional experience in social media content creation and management strongly preferred.
• Demonstrated success creating and managing brand-aligned digital content. 
• Experience within financial services or mission-driven organizations preferred
• Familiarity with compliance requirements in regulated industries.
• Experience using marketing automation tools.
• Interest in AI-enabled creative tools and modern digital storytelling.

Travel Requirements

• Minimal travel (<15%) for team meetings, content capture, and major firm events