State Bar of Wisconsin Marketing Specialist (hybrid work environment)

The State Bar of Wisconsin is looking for a creative, tech-savvy, team-oriented individual to join our fast-paced marketing department. The Marketing Specialist will work directly with clients and the marketing team to develop and execute marketing plans and campaigns that support the growth and expansion of our products and services to members, the public, and other audiences. This position is eligible to work from home up to 3 days per week (once trained) while working in the office on Tuesdays and Wednesdays.

Who We Are

The State Bar of Wisconsin is a professional association, created by the Wisconsin Supreme Court, for all attorneys who hold a Wisconsin law license. With more than 25,000 members, the State Bar exists to serve its members and the public by promoting the law and access to justice. We aid the courts in improving the administration of justice, provide continuing legal education and other services for our members, support the education of law students, and educate the public about the legal system. The State Bar of Wisconsin also provides public services -- such as attorney referrals and public education – and supports programs that provide reduced-fee legal assistance for low-income state residents.

What You Will Love

• The people, the culture and a hybrid work environment! We care about our people, our work, and our members. We value work/life balance and offer excellent benefits and flexibility to support our employees and their families. This position is eligible to work from home 3 days per week while working in the office on Tuesdays and Wednesdays.
• Working with a mission-driven organization that acts with integrity, promotes justice, and works toward a fair and just legal system.
• The challenge, variety, and fast pace. We are a small marketing team, and you will get to do a little of everything.
• The opportunity to learn, be creative, and try new things while having the support of a strong, experienced team.

What You Will Do

• Develop and maintain proactive relationships with internal clients 
• Consult with internal clients to develop an understanding of their objectives and define the scope of marketing projects 
• Develop effective marketing plans, strategies, timelines, and budgets that meet the objectives of the project
• Work with marketing colleagues to design, execute, and evaluate the effectiveness of marketing and promotional plans
• Implement design standards, key message points, and features and benefits in the creation of collateral material, direct mail promotions, e-marketing, social media, paid search and website content, ensuring consistency in appearance and messaging
• Consult with internal clients to identify opportunities for new product ideas based on market trends

 What We Are Looking For

• Degree in marketing or related field or equivalent work experience
• Prefer a minimum of 2 years relevant marketing experience with experience developing, implementing, and evaluating marketing plans 
• Strong client orientation and relationship building skills 
• Ability to schedule and lead meetings with a diverse range of people
• Proven ability to plan and meet project milestones and tight deadlines 
• An understanding of e-marketing, e-commerce, paid search, SEO, and social media
• Strong written and verbal communication skills 
• Copywriting and editing skills 
• Basic Excel and database knowledge

Compensation and Benefits

The starting salary is approximately $62,000-$68,000, depending on experience, with the ability to grow. The State Bar of Wisconsin offers excellent benefits including:

• 3 weeks of paid vacation per year
• 2 weeks of paid sick time per year
• Excellent and low-cost health and dental insurance
• Fully paid life and long-term disability insurance
• 10 paid holidays plus 2 personal days
• 2 weeks paid parental leave
• Volunteer time off
• Hybrid work schedules and flexibility
• 8% 401(k) contribution!! 
• The State Bar is also a “qualified employer” for the federal Public Service Loan Forgiveness Program.

How To Apply

To apply  upload a resume and a cover letter, including salary expectations. This position will be posted until it is filled, but priority will be given to applicants who submit early, so don’t wait. Apply today!!

The State Bar of Wisconsin is an equal opportunity employer and is committed to a fair, 

merit-based hiring process. We hire great people from a wide variety of backgrounds and seek to create a supportive, welcoming environment for all. Candidates who share these values are encouraged to apply.