Regional Director of Referral Marketing 

Full-Time | Exempt
Reports to: Chief Growth Officer
Location: Nashville or TX
Travel: ~50%

About the Role

We’re looking for a driven, strategic leader to own and elevate referral marketing across a multi-state region. As Regional Director of Referral Marketing, you’ll lead a high-impact field team that builds trusted relationships with dental practices and drives referrals to our network of orthodontists.

This is a hands-on leadership role for someone who thrives at the intersection of people, data, and growth—coaching teams, strengthening partnerships, and turning insights into action.

What You’ll Do:

Lead & Inspire

• Coach, develop, and manage a team of 7+ Relationship Managers
   
• Build a high-performance, collaborative team culture
   
• Provide ongoing training, feedback, and professional development
   

Drive Growth

• Develop and execute regional referral and marketing strategies aligned with company goals
   
• Set, track, and exceed referral targets across assigned markets
   
• Identify market trends and new growth opportunities
   

Build Relationships

• Oversee and strengthen referral partnerships with dental practices
   
• Support your team in building credibility and trust with providers
   
• Launch new initiatives to increase referral satisfaction and loyalty
   

Use Data to Win

• Monitor referral performance, budgets, and ROI
   
• Deliver clear insights and updates to executive leadership
   
• Adjust strategies based on data, field feedback, and results
   

Collaborate & Innovate

• Partner closely with doctors, practice leaders, marketing, operations, and finance
   
• Own and lead strategic projects that advance B2B marketing performance
   
• Continuously improve KPIs, processes, and outcomes
   

Who You Are

You’re a self-starter who combines analytical thinking with strong people leadership. You’re curious, organized, and energized by building relationships and driving measurable results.

You Bring:

• Bachelor’s degree in Business, Marketing, or related field
   
• 5+ years of B2B sales experience, including 2+ years in a management role
   
• Proven success hitting targets and driving revenue growth
   
• Strong leadership, communication, and relationship-building skills
   
• Data-driven mindset with the ability to translate insights into strategy
   
• Experience in healthcare or dental industries (strongly preferred)
   
• Proficiency with CRM systems and sales analytics tools
   
• Willingness to travel within your region (~50%)
   
• Valid driver’s license
   

Why Join Us

• Competitive salary with performance-based bonus
   
• Comprehensive medical, dental, and vision coverage
   
• 401(k) with company match
   
• Generous PTO and paid holidays
   
• Ongoing professional development and growth opportunities