ABOUT THE COMPANY

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon and other media platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.? 

Overview 

We are seeking an experienced Senior Google Ads Media Specialist to lead high-impact paid search, display, and video advertising initiatives. The ideal candidate is a data-driven strategist with advanced knowledge of Google Ads, strong analytical skills, and a proven track record of driving measurable ROI. This role will take ownership of campaign architecture, optimization, reporting excellence, and continuous performance innovation. 

Key Responsibilities 

• Develop, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, Shopping, and retargeting. 
• Build strategic account structures focusing on efficiency, scalability, and revenue growth. 
• Conduct detailed keyword research, audience segmentation, and competitive analysis. 
• Implement robust bid strategies, conversion tracking, and attribution models. 
• Continuously evaluate performance data to identify optimization opportunities. 
• Run A/B and multivariate tests on ad copy, landing pages, creative elements, and bidding strategies. 
• Leverage automation tools (smart bidding, scripts, rules) to improve performance and efficiency. 
• Monitor budget pacing and adjust allocation to maximize ROI/ROAS. 
• Own end-to-end performance reporting, insights, dashboards, and forecast models. 
• Analyze trends to identify risks and opportunities in real time. 
• Present campaign findings, insights, and strategic recommendations to leadership and stakeholders. 
• Partner closely with creative, SEO, product, and analytics teams to ensure campaign alignment. 
• Mentor junior team members in paid media best practices and tools. 
• Stay current with industry trends, algorithm changes, and new platform features. 

Key Competencies 

• Strategic thinker with strong execution abilities 
• Exceptional attention to detail 
• Strong communication and presentation skills 
• Highly organized with the ability to manage multiple campaigns simultaneously 
• Results-oriented mindset with continuous optimization attitude

• 4–7+ years of hands-on experience managing Google Ads at scale. 
• Demonstrated history of improving ROAS, lowering CPA, and increasing conversion volume. 
• Expert proficiency with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Data Studio/Looker. 
• Strong analytical skills with the ability to interpret complex datasets and make data-driven decisions. 
• Experience with large budgets (e.g., $500K+/month). 
• Google Ads Certification required. 

Preferred Qualifications 

• Experience working in a fast-paced agency or high-growth environment. 
• Familiarity with additional paid media platforms (Meta Ads, TikTok Ads, Bing/Microsoft Ads). 
• Knowledge of eCommerce platforms (Shopify, Magento, BigCommerce) or SaaS funnel optimization. 
• Ability to create compelling ad copy or collaborate with creative teams

We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, and WI

Benefits Description:

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

Equal Opportunity Employer

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