The Hispanic Channel Business Development Director is a strategic leadership role dedicated to accelerating the growth and expansion of our Hispanic snacks’ portfolio in the USA. This position is focused on identifying and evaluating market opportunities, developing key partnerships with Hispanic retailers and distributors, and implementing actionable strategies that drive present and long-term success working closely with the Business Unit Leader and cross-functional stakeholders to ensure Monarca’s Hispanic Snacks brands market share expansion, brand presence, and alignment with the company’s overall objectives. This role requires a dynamic, entrepreneurial leader who is passionate and experienced in Hispanic market development, culturally attuned to Hispanic consumer preferences, and skilled in executing strategies that deliver business results. 

 Key Responsibilities:

Hispanic Snacks Business Development and Market Expansion  

• Explore and evaluate new business opportunities, including partnerships, channel expansions, and market-entry strategies, to accelerate the growth of the Hispanic snacks portfolio.
• Analyze market trends and customer insights to identify growth opportunities in the Hispanic market.
• Lead strategic initiatives to expand distribution, enhance customer relationships, and secure new revenue streams in key channels (branded, private label, and co-manufacturing).
• Connect and build a strategic distributors network to penetrate Monarca’s portfolio Hispanic Retail and Independent stores across the USA
• Analyze market trends and customer insights to identify growth opportunities in the Hispanic market.
• Partner with cross-functional teams to refine product positioning, price-pack, and promotional strategies to meet the needs of Hispanic consumers and customers.
• Lead the execution initiatives, transforming our Go To Market strategy to revamp the short and mid-term results of the Hispanic snacks portfolio in the Hispanic channel.

Profitability focus:

• Own the P&L accountability for the Hispanic key business unit, being the steward and driving financial performance and efficiency of the key initiatives’ implementation. 
• Manage budgets and ensure the achievement of revenue and profitability goals of the Hispanic Business Unit.

Market and Brand Development:

• Collaborate with Marketing to create culturally relevant campaigns that resonate with the Hispanic audience.
• Expand distribution channels and strengthen brand positioning in Hispanic markets.

Cross-functional Collaboration:

• Work closely with Sales, Marketing, R&D, and Operations Teams to ensure seamless execution of key initiatives and delivery of business key initiatives.
• Act as key liaison between internal teams and key customers and distributors, fostering a collaborative approach to driving growth. 

Performance Monitoring and Reporting:

• Establish KPIs for the strategic growth initiatives implementation, track progress, and provide regular updates to the Business Unit Leader and Leadership Team.
• Prepare and deliver data-driven recommendations for strategic adjustments as needed to meet business goals 

•   Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• 5+ years of experience in business development, sales and leadership roles, preferably within the CPG, food and snacks market or related industries.
• Strong track record of driving growth in a Multicultural or Hispanic-focused market. 
• Deep understanding of Hispanic market and channels dynamics in the USA. Proven experience connecting with Hispanic distributors.
• Proven experience transforming the Go To Market and market execution, expanding brands presence in Hispanic retailers and independent Hispanic stores across the USA.
• Exceptional strategic thinking, problem-solving, entrepreneurial mindset and execution skills.
• Track record of transformation of exe
• Proven ability to identifying market opportunities and turn them in actionable plans.
• Proven track record of driving growth and managing P&L in a multicultural environment.
• Excellent relationship-building, communication, and negotiation skills.
• Bilingual in Spanish and English preferred.

Skills and Core Competencies:

• Entrepreneurial mindset with focus on innovation and opportunity development.
• Strategic thinking and planning.
• Strong project management and organizational skills.
• Hispanic Market insight, cultural awareness and sensitivity.
• Team leadership and collaboration
• Results-driven with a focus on execution.

This role is an exciting opportunity for a visionary leader passionate about driving impact in the Hispanic market and contributing to the overall success of the organization.

About Palmex-Evans

Palmex-Evans is a leader in the food manufacturing industry, known for our commitment to quality and innovation. We strive to exceed customer expectations through strategic partnerships and a focus on continuous improvement. Join us and be part of a dynamic team driving growth and excellence in the market.