Founded in 1991, The Registry, Inc. is a trusted partner in workforce registry administration and related programming. Over the decades, we have expanded to support three state-level Early Childhood Care and Education/Out of School Time (ECE/OST) workforce registries and related programming, making us the only agency with this unique experience. The Registry, Inc. focuses on ensuring seamless operations, fostering collaboration, and upholding the highest standards of quality, compliance, and accountability. We empower our partners to focus on their core objectives by providing the structure, expertise, and support necessary to drive sustainable, impactful outcomes for the workforce and the communities we serve. 

Job Title: Marketing Coordinator

Supervised by: Director of Communications & Marketing

Work Location: Hybrid or Remote - Candidates must reside in Wisconsin, Michigan, or Minnesota

Status: Exempt

Essential Functions:

The Marketing Coordinator supports broader Marketing and Communication initiatives for the agency and contracted programs. These initiatives may include developing and maintaining a wide range of digital and print assets for consumption by internal and external audiences.

Primary Responsibilities Include:

• Collaborates with diverse teams to support program specific marketing material creation (i.e. one-pagers, rack card, support guides, video creation).
• Supports the development, implementation, and maintenance of strategic communication and marketing plans.
• Supports the development of one-of-a-kind and user-friendly tools for utilizing registry services (i.e. support guides, how to videos, quick tips social campaigns).
• Researches, writes, and assists in the production and distribution of key company publications and other external and internal communication materials (i.e. newsletters, support guides, best practices documents).
• Works closely with the Director of Communications & Marketing to support the marketing of contracted program services.
• Collaborates with the Director of Communications & Marketing to ensure all communications and marketing efforts for the agency and contracted programs are developed and implemented cohesively, according to brand standards, and in a timely fashion.
• Researches and analyzes current marketing and communications best practices and trends in conjunction with the efficacy of Marketing and Communication initiatives currently used by the agency and contracted programs.

Internal Organization Marketing Support:

•  Maintains positive relationships with internal employees.
•  Supports the development and implementation of engagement activities for the organization (i.e. annual appreciation events and activities, staff highlights, Week of the Young Child programming).
•  Assists with internal employee marketing materials (i.e. service awards, gifts, staff highlights).
•  Provides support for internally created communications that are presented to external audiences (i.e. business cards, presentations, webinars).
•  Assists with managing agency phone system, including updating standard messaging and prompts, as necessary.

Client, External Partners, and Community Relations:

• Maintains positive relationships with clients, external partners, vendors, and community associations.
• Supports the development, implementation, and maintenance of marketing activities and campaigns to promote Registry services (i.e. pop-up banners, large-scale printing projects, flyers).
• Supports the maintenance of all agency website content, current and/or future.
• Supports the analyzation, development, and implementation or organizational advertising and promotion activities (i.e. swag, printing materials, flyers, etc.).
• Provides marketing materials, planning, and support for various contract hosted events.
• Supports the development and maintenance of website resources for agency and contracted programs, including but not limited to support guides, quick tips, videos, etc.
• Creates and maintains video content for providers and agency websites (i.e. short form how to videos, long form webinars).
• Assists the Director of Communications & Marketing with the creation and distribution of newsletters as needed.
• Internal quarterly newsletter.
• External newsletters provided on regular quarterly or biannual schedules.
• MI: News for Now (general membership; quarterly); Tips for Trainers (Trainers and TSOs; quarterly); Training Spotlight (general membership; quarterly); Others as needed
• MN: Currents Newsletter (general membership; biannually); RBPD Specialist Membership Connections (RBPD Specialists; quarterly); Others as needed
• WI: Registry Connections (general membership; quarterly); Training Solutions (Trainers and Technical Assistance Professionals; quarterly); CCFT Trainer Tidbits (CCFT Trainers; quarterly); Credential Highlights (Credential Instructors; biannually); Others as needed
• Assists the Director of Communications & Marketing in creating and gathering external survey data.
• Creates, schedules, and monitors Social Media content for agency contracted programs.
• Attends partner meetings, as requested.

This job description describes the general nature and scope of responsibilities for this position. Please note other duties and responsibilities may be assigned or removed at any time.

Salary and Benefits:

Our agency provides a comprehensive salary and competitive benefit package to full-time employees. Detailed information about salary and benefits will be shared during the interview process with selected candidates.

The salary range for this position is between $49,000 - $68,000 depending on experience and education.

Application Process:

A cover letter that showcases your creative writing, describes your qualifications and working experience, and demonstrates your interest in this role within our agency is required, along with a completed employment application, and two work samples (1 design piece, 1 writing piece).

Education and Experience:

• Advertising, graphic design, marketing, and/or media production degree from an accredited college, university or technical school or commensurate prior professional experience.
• Preferred candidate will have at least three (3) years relevant work experience, which may include internship/s.

Skills and Ability:

• Professionalism: Ability to work in a highly political and professional climate where judgement calls will be a key component.
• Integrity and Quality of Work: Strong attention to details and initiative are required, along with the ability to be resourceful, poised, tact, and make sound judgement decisions.
• Time Management: Ability to work in a fast-paced environment with the ability to manage and complete multiple assignments and priorities with limited supervision.
• Computer Competence: Work Knowledge of Microsoft Office Suite (including: Word, Excel, PowerPoint, and Outlook), Adobe Suites (including: InDesign, Premiere Pro, Photoshop), WordPress, Web Based Applications (including: Canva, AI Platform), Social Media.
• Strong Organizational Skills: Highly skilled in managing workloads to ensure equity among the team while providing valuable input on system needs and modifications.
• Strong Written and Verbal Communication: Strong ability to share information clearly and effectively with the internal organization and external partners and members. Excellent ability to share information clearly and effectively.
• Independent Work Ethic: Capable of managing and completing multiple assignments and priorities with minimal supervision, demonstrating strong organizational skills.
• Effective Interpersonal Skills: Able to establish and maintain productive working relationships with personnel at all levels of the organization.
• Graphic Design, Production, and Print Experience: Entry-level experience in graphic design, production, and printing of materials and publications.
• Creative Storytelling: High level of creativity and passion for storytelling through visual and multimedia content.
• Strategic Communication and Marketing: Ability to stay abreast of emerging trends in strategic communication and marketing.
• Project Management Experience: Ability to effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the Director of Communications & Marketing.
• Preferred Interest in Emerging Trends within the Early Childhood and Out of School Time Fields and Early Childhood and Out of School Time Workforce Registry Services: Ability to stay abreast of emerging trends in the early childhood and out of school time fields and early childhood and out of school time workforce registry services.
• Preferred Bilingual Proficiency: Fluent in Spanish, enabling effective communication with diverse populations.
• Preferred Public Speaking Experience: Comfortable with public speaking in front of small and large audiences on The Registry, Inc. related services.

Working Conditions

Hybrid/Remote:

• High speed internet connection: Must be able to maintain an internet connection with a minimum of 50 mbps download speed and 10 mbps upload speed. This requirement is higher (100 mbps download) for households with shared usage of internet connection during working hours.
• Environment: Must provide dedicated office space including a desk in a home that is private and without distractions to be used during scheduled working hours. o Equipment: The following office equipment is provided by employer i.e. laptop, two (2) computer monitors, keyboard, mouse, headset, computer chair. Additional equipment may be assigned based on position.
• Transportation: Must secure reliable transportation to and from the Fitchburg office as required for training, internal meetings, etc. Expenses related to daily commutes will not be reimbursed.

Physical Conditions:

• Prolonged periods of sitting and/or standing at a desk while working on a computer using multiple screens.
• Manual dexterity and coordination is required over 50% of the work period while operating equipment such as a computer keyboard, mouse, scanner, etc.
• Able to regularly lift 10 lbs. and occasionally lift 25 lbs.
• Able to travel for conferences and in-office meetings, as requested.