Job Type
Full-time
Description
- Develop and execute marketing plans to support existing branches and new locations
- Research market trends and competitors to identify growth opportunities
- Ensure consistent branding and messaging across all locations while allowing for regional needs
- Drive lead generation for rentals, equipment sales, and service across all divisions
- Manage company social media channels, including LinkedIn, Instagram, and Facebook
- Oversee website content, SEO, digital advertising, and performance tracking
- Guide the creation of marketing materials such as brochures, videos, and sales tools
- Use internal systems to track customer engagement and marketing results
- Plan and manage trade shows, open houses, and customer appreciation events
- Support branch leaders and sales team with local marketing efforts
- Plan, execute and attend internal, external and customer events at all locations
- Assist HR and recruiting by promoting CraneWorks as a great place to work
- Other duties as assigned
Travel Requirements:
- Quarterly visits to company branches with overnight travel is expected
- Attend customer, vendor, and company events as required in all locations
Requirements
- 8+ years of marketing experience, preferably in a multi-location or industrial business
- Experience supporting company growth into new markets
- Strong experience planning and managing industry events
- Knowledge of digital marketing tools, CRM systems, and social media platforms
- Willingness to travel to branch locations as needed
- Excellent verbal and written communication skills
- Organization skills and attention to detail
- Strong background in marketing and branding
- Experience in creating content for social media, shooting and editing videos and photos, copy marketing
- Experience with graphic design software like Canva or Adobe Creative Suite
- Experience with web management software such as Wordpress and Hubspot
- Experience with SEO and Google Analytics
- Demonstrated ability to create, implement and monitor budgets
- Ability to manage multiple projects at once and work cross-functionally with multiple departments
Education:
Bachelor’s degree in Marketing, Communications, or related field