Regional Sales Manager – Western United States

Company: MSHS Pacific Power Group
Work Location: El Cajon, CA

Travel: Up to 50%
Salary Range: $140,000 - $165,000 per year (dependent on experience)
Additional Compensation: Commission + Annual performance bonus eligible + $5,000 sign-on bonus

Role Overview

The Regional Sales Manager is a senior commercial leader accountable for multi-business revenue growth, leadership of leaders, and scalable sales execution across the Western United States. This role translates enterprise growth targets into regional strategies and operating systems, ensures pipeline health, enforces pricing and margin discipline, and drives predictable growth across diverse markets and product lines.

This position is well-suited for a proactive, future-focused, entrepreneurial sales leader who is comfortable operating with some ambiguity, exercising sound judgment, and shaping strategy while maintaining ownership of direction and outcomes. Success requires confidence, vision, influence, and the ability to motivate others while building disciplined, repeatable systems for growth.

Key Responsibilities & Performance Expectations

Revenue Growth & Market Expansion

• Deliver 10–20% annual regional revenue growth. 
• Achieve 15–25% of bookings from new customers while maintaining retention and expansion. 
• Protect pricing integrity and gross margin through disciplined commercial execution. 
• Ensure growth is pipeline-driven, not backlog-dependent.
   

Pipeline Discipline & Forecast Accuracy

• Maintain 3–5x forward pipeline coverage across all business lines. 
• Achieve forecast accuracy within ±5–10%. 
• Improve win rates and conversion year-over-year through strong opportunity qualification. 
• Drive transparency and accountability through consistent pipeline hygiene.
   

Sales Leadership & Influence

• Lead and develop sales leaders who consistently coach, motivate, and elevate performance. 
• Ensure 90%+ of sellers achieve quota annually. 
• Establish a motivational, optimistic leadership tone that drives engagement and accountability. 
• Identify and develop ready-now or ready-soon successors for critical leadership roles.
   

Seller Productivity & Capacity Effectiveness

• Increase revenue per seller year-over-year. 
• Reduce sales cycle time by 10–20%. 
• Maintain sales attrition below 10%. 
• Align sales capacity investments with market demand and ROI expectations.
   

Pricing, Margin & Deal Governance

• Improve deal quality and win rates without margin degradation. 
• Actively govern non-standard or higher-risk deals. 
• Reduce post-sale pricing, scope, and execution disputes through disciplined deal reviews.
   

Operating Rhythm & Execution Excellence

• Enforce a common regional sales operating system with 95%+ CRM compliance. 
• Lead consistent weekly and monthly operating cadences that drive action and improvement. 
• Use clear scorecards to promote accountability and continuous performance improvement.
   

Customer & Cross-Functional Impact

• Retain 95%+ of strategic accounts annually. 
• Personally engage in key customer relationships and high-impact opportunities. 
• Strengthen sales-to-operations handoffs to reduce post-sale escalations.
   

Leadership Attributes & Cultural Fit

• Proactive, forward-thinking leader with a strong entrepreneurial mindset 
• Comfortable influencing stakeholders internally and externally through persuasive communication 
• Optimistic, socially engaged, and energized by collaboration and relationship-building 
• Emotionally intelligent and empathetic, with a strong awareness of others’ perspectives 
• Focused on goals, outcomes, and execution while empowering others through delegation 
• Able to balance routine operating rhythms with responsiveness to change
   

Compensation & Benefits

• Base salary: $140,000 – $165,000 per year + Commission
• Annual performance bonus eligibility 
• $5,000 sign-on bonus 
• Comprehensive medical, dental, and vision insurance 
• 401(k) with company match 
• Paid vacation, holidays, and sick time 
• Company-paid life and disability insurance 
• Employee Assistance Program (EAP) 
• Leadership development and sales enablement programs

Equal Opportunity Employer

MSHS PPG is an Equal Opportunity Employer. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local laws.

Drug-Free Workplace

MSHS PPG is a Drug-Free Workplace. All offers of employment are contingent on successful completion of a drug and alcohol screening, which may include testing for marijuana in compliance with applicable federal regulations and relevant state labor laws. We understand that marijuana laws vary by state, and our testing policies are designed to ensure compliance with both federal and state requirements where applicable.