The Email & Mobile Marketing Coordinator supports the Harold Grinspoon Foundation’s (HGF) digital communications by managing PJ Library’s cross-departmental texting platform and assisting with the organization’s email marketing. Reporting to the Email Marketing Manager, this role oversees text message planning, drafting, scheduling, testing, segmentation, analytics, and platform maintenance while ensuring all messaging reflects PJ Library’s voice and values. The Coordinator supports email marketing end-to-end from building, testing, and deploying emails in Marketing Cloud Account Engagement (Pardot) to helping maintain list hygiene, compliance, quality assurance, accessibility, and ongoing reporting and insights.

50% – Text Messaging Platform Management  

• Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families. 

• Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation. 

• Build, test, and send messages with careful attention to timing, links, and compliance. 

• Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone. 

• Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders. 

• Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.  

• Provide real-time replies and assistance to subscribers during select campaigns. 

50% – Email Marketing Support  

• Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines. 

• Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement?fka?Pardot. 

• Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus.  

• Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR). 

• Assist with providing email analytics and reports. 

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience. 

• 3–4 years of experience in email, SMS, or digital marketing roles. 

• Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms. 

• Experience with SMS platforms like Heymarket or similar servicers.  

• Basic to intermediate level HTML skills a must. 

• Ability to work both collaboratively and independently in a fast-paced environment. 

• Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities.  

• Excellent writing and proofreading skills; strong attention to detail is a must.

• Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages. 

Preferred Skills 

• Understanding audience segmentation, contact management, and digital compliance. 

• Ability to interpret and present email and SMS performance analytics. 

• Comfortable managing content calendars and coordinating cross-team communication. 

• Experience and familiarity with technology like Litmus, Dreamweaver, Proofjump, and Photoshop.

• Ability to troubleshoot technical issues and document workflows clearly. 

Location

This position is based in our Agawam, MA home office and offers a hybrid schedule which requires at least 60% (24 hours) of time in the office each week.

Compensation 

A competitive salary ranging from $55,000–$65,000 annually commensurate with experience.