Job Title: Marketing Manager

Reports To: Director of Marketing

FLSA Status: Exempt

Position Summary

The Marketing Manager is a hands-on marketer responsible for executing C.A. Short Company’s day-to-day marketing programs while partnering with our external agency for larger projects, SEO, and creative support.

This role blends tactical execution (writing, posting, building emails, publishing content, updating web pages) with project coordination (managing agency deliverables, aligning creative, ensuring campaigns launch on time).

The Marketing Manager serves as the operational engine of the marketing department and ensures that campaigns, content, social media, email, product updates, and launch assets get executed with speed, accuracy, and brand consistency.

Essential Duties and Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Fully own the creation, build, and delivery of marketing emails, newsletters, nurture flows, and customer communications.
• Write, build, and publish blogs, landing pages, and website updates in the CMS without oversight.
•  Draft, edit, and schedule all organic social content and maintain the social calendar.
• Create short-form video scripts, captions, graphics, and campaign assets in partnership with design.
• Maintain and update all core collateral: one-sheets, sales decks, battlecards, product pages, and sell sheets.
• Build complete campaign asset packages (emails, landing pages, social posts, workflows) in HubSpot.
• Own routine website management: page builds, copy updates, resource uploads, navigation adjustments, and performance checks.
• Execute SEO projects including keyword updates, meta optimizations, blog publishing, internal linking, and technical task routing.
• Implement CRO suggestions from the agency or Director of Marketing including A/B tests, form updates, and content adjustments.
• Serve as the primary day-to-day agency contact, ensuring briefs, deadlines, and deliverables stay on track.
• Review agency deliverables for accuracy, alignment, and brand consistency before submitting to the Director of Marketing.
•  Keep marketing campaign timelines organized and communicate updates to Sales, Client Services, and Product.
• Pull analytics weekly and monthly across email, web, SEO, paid, and campaigns.
• Build dashboards and report summaries for the Director of Marketing with insights and recommendations.
• Monitor performance and execute optimizations proactively.
• Partner with the SDR Lead to support outbound campaigns with messaging, sequences, one-sheets, and follow-up content.
• Ensure all sales enablement materials are updated and accessible.
• Support Client Services with customer communications for milestones, onboarding, redemption pushes, and holiday campaigns.
• Coordinate product launch materials, timelines, messaging, and content needs with Product and the agency.
• Manage the recognition calendar and related communications.
• Identify gaps, propose solutions, and improve workflows across content, campaigns, and the website.
• Maintain brand accuracy and message alignment across all touchpoints.

Supervisory Responsibilities

This position does not have any current supervisory responsibilities.

Travel

Travel is not required at this time.

Core Competencies

Creativity 

• Comes up with a lot of new and unique ideas
• Easily makes connections among previously unrelated notions
• Tends to be original and value-added in brainstorming settings 

Perspective

• Looks toward the broadest possible view of an issue/challenge
• Has broad-ranging personal and business interests and pursuits
• Proposes future scenarios
• Thinks globally
• Can discuss multiple aspects and impacts of issues and project them into the future

Execute Core Values Operating Model

• Operational Excellence- Focus on the customer by doing what we said we would do
• We Collaborate- We collaborate for purpose
• Deliver Exceptional Service- We take care of our customers by exceeding their expectations
• Attention to Detail/Sense of Urgency- We must pull together and get the job done
• Lead with Integrity- We are honest and upfront in our work, with our colleagues and in our dealings with our customers and business partners
• Accountability: “All-In” Accountability

Team Player

• Can quickly find common ground and solve problems for the good of all
• Can represent his/her own interests and yet be fair to other groups
• Can solve problems with peers with minimum noise
• Is seen as a team player and is cooperative
• Easily gains trust and support of peers
• Encourages collaboration
• Be reliable, responsible and flexible
• Always be ready to help

Communication

• Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or the organization
• Provides individuals information so they can make accurate decisions
• Can speak and write clearly and succinctly in a variety of communication settings and styles

Sound Decision Making

• Makes good, timely decisions based upon a mixture of analysis, wisdom, experience, and judgment
• Most of his/her solutions and suggestions turn out to be correct and accurate when judged over time
• Sought out by others for advice and solution
• Consistent logic, rationality & objectivity in decision making
• Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure
• Has self-discipline to act on the best alternative

Humility

• Quickly admits flaws and mistakes
• Ask for help when need it
• Is careful to make others comfortable
• Is authentic
• Helps others save face in difficult situations
• Maximizes the contribution of all
• Encourages the expression of viewpoints from all concerned
• Is modest and self-effacing; Respects the views of others

Physical Demands

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk and hear. The employee may occasionally be required to crouch. The employee may occasionally lift items as heavy as 25lbs. Specific vision abilities may include the employee’s ability to see near and far distances.

Education

Prefer: Bachelor’s degree in business, Marketing, or Communications and a minimum of 5-7 years' experience developing and leading marketing initiatives.   

Skills/Experience

• 3–5+ years of B2B marketing experience (SaaS or HR tech a plus).
• Strong copywriting and ability to produce clear, brand-consistent content.
• Hands-on experience with:
• CRM (HubSpot & Dynamics is preferred but not required)
• Marketing automation
• CMS platforms
• Email builders
• Social scheduling tools
• Highly organized with excellent follow-through and attention to detail.
• Ability to manage multiple priorities and work independently.
• Comfortable collaborating with agencies and cross-functional teams.