Job title: Director of Social Media

FLSA status: Exempt

Reports to:  President of Operations

Position Summary: The Director of Social Media is a creative, driven, and detail-oriented content creator who represents the Family Express brand. This role is responsible for producing high-quality, engaging content across multiple platforms, updating existing material, generating fresh ideas, and discovering innovative ways to connect with our communities. By leveraging current social media trends, this position aims to maximize consumer engagement and strengthen the connection between our brand and our audience.

General Purpose: To provide our customers with total satisfaction.  To serve our community through volunteerism and produce a return on assets which will assure the future prosperity of our employees and our company. To be an ambassador of our “Living Brand” by building relationships with our customers.

Position Responsibilities:

• Build relationships and embody the Family Express “Living Brand” culture.
• Serve as a product brand advocate, promoting our offerings with authenticity.
• Monitor social media comments and messages frequently to respond when appropriate on all platforms. Work directly with Family Express department leaders to solve any guest issue directly.
• Plan, coordinate, and participate in community outreach programs to strengthen relationships and engagement with local communities.
• Create diverse content formats, text, images, and videos tailored for specific social media platforms.
• Explore and test innovative approaches to social media engagement.
• Monitor emerging social media tools, trends, and applications, applying them to create relevant content.
• Implement creativity, engagement, and collaboration within social media.
• Utilize AI-based tools for image, video, and copy generation to enhance creativity and efficiency in content production.
• Stay informed on emerging AI capabilities in media creation and integrate them into campaigns where appropriate.
• Conduct data analysis to understand business performance, inform strategy, and measure success against category plans.
• Interact effectively and professionally with the community, industry, customers, vendors, and any other external stakeholders.
• Maintain strong organizational skills with the ability to follow through on project initiatives in an efficient and timely manner.
• Enhance brand communication with genuine, timely responses across all Family Express social media channels.
• Manages the internal social media platform “Community” to highlight internal success stories.
• Support Human Resources with recruitment-related social media efforts.
• All other duties as assigned.

Role Qualifications:

• Ability to story tell the Family Express purpose of ‘Building Relationships’ through various social media platforms.
• Prior social media management or marketing experience.
• Interest in AI-driven image and video generation platforms (e.g., Grok, ChatGPT, etc.).
• Strong copywriting, social media, and video production skills with a high degree of creativity.
• Proficiency in Microsoft Office and design software (e.g., Adobe Illustrator, Photoshop, InDesign).
• Active presence on major social platforms (X, Facebook, TikTok, Instagram, YouTube, Threads, etc.).
• Strong knowledge of SEO best practices.
• Understanding of current social media trends and engagement strategies.
• Ability to travel to various Family Express locations to source and film content.

Essential Skills and Experience:

• Outgoing personality with excellent communication and interpersonal skills.
• Strong situational awareness and adaptability.
• Creative, “outside-the-box” thinking.
• Ability to thrive in a fast-paced, results-driven environment.
• Strong customer focus.
• Excellent time management, multitasking, and productivity skills.
• Proven team player with a high-performance mindset.
• Commitment to company mission and values.
• Constructive conflict resolution skills.
• Problem-solving skills at both strategic and operational levels.
• Sound judgment and fact-based decision-making.
• Ability to read, write, and comprehend English.

Nonessential Skills and Experience:

• Previous retail experience

Physical demands and work environment:

• Physical Demands:  While performing the duties of this job, the employee is required to sit and stand for prolonged periods; work longer than eight (8) hour shifts, reach, climb, balance, stoop, kneel, crouch; talk and hear; taste and smell.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus.
• Work Environment: Must have flexibility, all days of the week, when necessary.