Bloc Fitness stands by the motto BE FIT. LIVE WELL. We strive to spread our mission within our community and positively impact on the overall health and well-being of others by offering a state-of-the-art fitness and wellness center.
Bloc Fitness is a growing, community-driven gym built on high standards, meaningful relationships, and a commitment to doing things the right way. We are in an exciting phase of growth and refinement, creating opportunities for leaders who want to make a real impact in a small but ambitious business.
The Membership Director plays a key role in this growth by owning the member journey from first contact through long-term retention. This is an outcome-driven, part-time leadership role focused on execution, accountability, and measurable results rather than presence-based management. The right candidate will thrive in a fast-moving environment, take ownership of key metrics, and help shape the future of Bloc Fitness as the business continues to evolve.
Core Responsibilities
1. Membership Sales & Conversion
- Own lead management and follow-up process
- Ensure timely and professional response to all new inquiries
- Conduct or oversee tours and membership consultations
- Track and improve tour-to-member conversion rates
- Facilitate and oversee community engagement events (Approximately 1 per month)
2. New Member Onboarding
- Oversee the onboarding process from sign-up through the first 90 days
- Ensure orientations are scheduled and completed in a timely manner
- Collaborate with coaching staff to deliver a consistent onboarding experience
3. Retention & Member Experience
- Monitor membership retention and cancellation trends
- Implement proactive retention touchpoints and outreach
- Address escalated member concerns related to onboarding and experience
4. Systems, Reporting & Accountability
- Maintain accurate membership data and reporting
- Track key performance indicators (KPIs) and share regular summaries with leadership
- Ensure sales and onboarding systems and processes are followed consistently
5. Cross-Functional Collaboration
- Collaborate with coaching and operations staff to support sales and retention efforts
- Reinforce established standards and expectations
- Escalate issues or barriers to leadership as appropriate
Note: This role does not include direct staff supervision, scheduling authority, or disciplinary responsibility.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Lead response time
- Tour-to-member conversion rate
- Net membership growth
- 30/60/90-day retention metrics
- Accuracy and consistency of reporting
Performance is evaluated based on outcomes, not hours worked.
Benefits Overview: Eligible for 401k after 90 days of employment
Qualifications & SkillsRequired Qualifications
- Experience in membership sales, client success, or a similar role
- Strong communication and interpersonal skills
- Ability to manage priorities independently and meet deadlines
- Comfort working with data, metrics, and performance tracking
- Ability lift/load supplies for events up to 30lbs
Preferred Qualifications
- Experience in fitness, wellness, or service-based industry
- Familiarity with CRM or membership management systems
- Proven ability to improve conversion or retention metrics
Professional Expectations
- Maintain a high level of professionalism in all interactions
- Demonstrate accountability and follow-through
- Accept feedback and implement changes promptly
- Adhere to company policies and standards