Episcopal SeniorLife Communities Mission:

We provide high-quality services from skilled nursing and restorative care to housing, assisted living, and community-based wellness programs. We are committed to meeting each individual’s needs, in a culturally competent manner, supporting family and loved ones through transitions, and fulfilling our pledge… Life. Inspired Every Day.

Market and Outreach Coordinator

Starting Pay Rate - $26.00/hour

Full-Time, Monday - Friday 

The Outreach Coordinator is responsible for generating qualified leads, cultivating and managing relationships with referral sources, and creating/executing strategic outreach plans that drive occupancy, strengthen community partnerships, and increase awareness of Episcopal SeniorLife Communities’ programs, services, and living options. This role serves as a key liaison between ESLC and the broader community to support organizational growth and mission impact.  

ESSENTIAL JOB FUNCTIONS

• Increase organizational awareness and lead generation through activities such as professional relationship building, networking, presentations, health fairs, community outreach, and events.  
• Build and maintain strong relationships with current and new healthcare providers, social workers, senior service agencies, community organizations, and other referral partners.
• Distribute approved marketing collateral, including brochures, information folders, invitations, and work with the PR Manager to produce any additional promotional materials, as needed.
• Coordinate the monthly outreach meetings, agendas, and execution of plans with the team. 
• Develop an outreach plan and actions to achieve plans/goals
• Complete monthly dashboard report
• Manage CRM referral source database through timely and accurate data entry and report utilization
• Responsible for generating leads and referrals to ensure adequate census and program utilization to meet or exceed budget targets
• Work with the Director of Marketing and PR & Communications Manager to identify community needs and consumer trends, and collaborate with the marketing team to develop successful program management strategies.
• Serve as a knowledgeable resource on ESLC services, levels of care, and community programs.
• Identify new referral opportunities and expand ESLC’s referral network.
• Conduct on-site and virtual tours; provide lead management support to qualify, nurture, and convert inquiries, as needed.

QUALIFICATIONS:

• Must have valid New York State driver’s license with a clean driving record. 
• Functional knowledge of communication devices: phone, fax, email, and internet. 
• Excellent communication, organizational and prioritization skills. Self motivated.  
• Proficient with Microsoft Office, especially Power Point and Publisher. 
• Ability to take and give direction, follow up on requests. 
• Ability to manage multiple tasks. Strong customer service focus. 
• Provide resident- centered service. 
• Strong team player. 
• Ability to interact courteously and tactfully with staff, residents, family members, visitors, vendors and the general public. 
• This position may be required to provide direct care or have access to resident property or belongings.

EDUCATION:  

• Bachelor’s degree in Marketing, Communications, Public Relations, Human Services, or a related field preferred; equivalent experience considered.

EXPERIENCE:

• Experience in senior services, healthcare outreach, community relations, sales, or marketing strongly preferred.