The Marketing Specialist plays a critical role in executing the Sal’s Pizza marketing strategy across corporate and franchise locations. This is a hands-on, execution-heavy role supporting social media, digital campaigns, promotions, launches, events, and in-store marketing. The ideal candidate is highly organized, fast-moving, detail-oriented, and comfortable working directly with restaurant teams and corporate leadership in a high-volume, real-world environment. This role supports a robust promotional calendar, frequent launches, community activations, and a heavy emphasis on digital, short-form video, and in-store execution.

SOCIAL MEDIA & CONTENT CREATION

• Execute social media strategy as directed by Marketing Manager.

• Instagram / Facebook: 4 feed posts + 10–12 Stories.

• TikTok / Reels / Shorts: 2–3 short-form videos per week.

• Google Business Profile: 1 post per week (promotions, events, updates).

• Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content).

• Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches.

• Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows.

• Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules.

• Respond to social comments, tags, and DMs or route appropriately.

• Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed.

INFLUENCERS & COMMUNITY COLLABORATION

• Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget.

• Handle influencer outreach, coordination, scheduling, and deliverables.

• Support partnerships with local athletes, youth programs, community figures, and brand collaborators.

• Assist with influencer days, launches, and community-driven campaigns.

WEBSITES & DIGITAL PLATFORMS

• Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos).

• Add and maintain promotional content, events, and campaign landing pages.

• Support QA for digital campaigns and launches across platforms.

PAID SEARCH, SEO & PERFORMANCE SUPPORT

• Support setup, execution, and tracking of KPIs for paid social and Google Search campaign.

• Assist with Google Business Profile updates, posts, offers, and accuracy across locations.

• Ensure images, metadata, and descriptions are optimized for SEO and local search.

MENUS, SIGNAGE & IN-STORE MARKETING

• Update food, beverage, catering, and promotional menus as needed.

• Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials.

• Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage.

• Ensure signage accuracy and timely execution across corporate and franchise locations.

EMAIL, SMS & CRM MARKETING

• Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives.

• Assist with segmentation, scheduling, QA, and performance tracking.

• Support list growth and database hygiene through website forms, in-store initiatives, and campaigns.

INTERNAL & FRANCHISE COMMUNICATION

• Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details.

• Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed.

• Follow up with locations to confirm execution (signage installed, promos live, content captured).

• Maintain clear, professional, and timely communication across all teams.

PHOTO, VIDEO & COMMERCIAL SUPPORT

• Assist with coordination of professional photography, videography, and commercial shoots.

• Support content capture for social, paid media, website, franchise assets, and launches.

• Organize and manage internal content libraries and assets.

EVENTS, LAUNCHES & ACTIVATIONS

• Assist with menu launches, promotional rollouts, and seasonal campaigns.

• Support execution of events including food truck activations, festivals, tradeshows, store openings, mascot appearances, youth events, and community sponsorships.

• Assist with logistics including supplies, signage, on-site coordination, and post-event content.

• Be available for on-site support during key launches and brand moments.

 REQUIRED SKILLS (NON-NEGOTIABLE)

• Advanced Canva proficiency (designing, resizing, versioning, QA across formats).

• Proven ability to create and edit reels / short-form video.

• Comfortable using AI tools to increase speed, efficiency, and creative output.

• Strong influencer sourcing and relationship-building skills.

• Exceptional communication skills (written and verbal).

• Extreme attention to detail — accuracy is critical.

• Highly organized, proactive, and comfortable managing multiple deadlines simultaneously.

REQUIREMENTS

• 1–3 years of experience in Marketing, Social Media, or Content Creation.

• Experience in restaurant, hospitality, franchise, or multi-location brands strongly preferred.

• Ability to work in a fast-paced, execution-driven environment.

• Comfortable working directly with restaurants and corporate teams.

• Proficiency in Microsoft Office and Excel.

• Experience with Canva required; Adobe Creative Suite a plus.

• Bachelor’s degree in Marketing, Communications, or related field preferred.