About Us:    

On a mission to deliver affordable, delightful healthcare for all, First Stop Health provides connected, whole-person virtual care to employers 24/7 through app, website, or phone in all 50 states. First Stop Health prioritizes an engaging and easy-to-use experience, setting people on healthier journeys through care at multiple stages.

First Stop Health offers a comprehensive benefits package that includes various health and medical coverage options, dental and vision coverage, disability and life coverage, making healthcare easily accessible. For those that choose to waive medical coverage a monthly medical waiver allowance will be provided. 

First Stop Health offers a remote-first work environment and flexible paid time off, including Summer Fridays. Furthermore, the employer match 401k plan and monthly phone stipend demonstrates the company's commitment to employee financial well-being. The First Stop Health membership benefit is another added perk for employees and provides our virtual care solutions -- Urgent Care, Mental Health, and Primary Care -- from their very first day!

Job Description:     

At First Stop Health we deliver healthcare that is affordable, engaging, and delightful. The Director of Product Design will be the tip of the spear in driving delight and engagement. This role will champion design thinking, product analytics, and user research as core practices that drive how we deliver care experiences across our market-facing product suite, comprised of Virtual Primary Care, Urgent Care, and Mental Health Care. You will lead a highly skilled team of Product Designers who operate embedded in scrum teams and elevate the voice of the user. 

As the organization’s first senior design leader, you will establish the design discipline within our Product organization — defining standards, scaling systems, and building the culture that ensures every product decision reflects patient and provider needs. You will craft and champion the product design vision at First Stop Health, establishing philosophical principles to guide your team and broadcast to the market as our design ethos. You will cultivate deep empathy with our users through discovery and research, leading your team to establish foundational artifacts like user persona profiles, user journeys maps, user research repositories and insights libraries, and product analytics frameworks. You will establish, scale, and maintain a design system to accelerate frontend development and deliver best-in-class user experience. You will establish research protocols, including experimentation playbooks, design critique practices, and overall Product Design team operating processes and rituals. 

You will partner closely with Product, Engineering, Clinical, Operations, Sales, and Marketing leaders, to ensure our product solutions are intuitive, consistent, data-informed, and impactful. You will serve as a thought partner to executive leadership and a highly visible leader internally, as well as an externally facing brand champion interfacing with clients, Customer Success, and the Sales team. This role reports to the SVP of Product.

Responsibilities:    

Design Leadership & Vision 

• Define and evangelize a design vision that aligns with our mission to deliver high-quality, accessible, patient-first care. 
• Act as an org-wide champion for design thinking, ensuring teams integrate user-centered practices in product discovery and delivery. 
• Build and scale a design system to drive consistency, efficiency, and excellence in frontend development. 
• Experience building and maintaining design systems in Figma is required. 

Data-Driven Product Decisions 

• Partner with Product and Engineering teams to operationalize and scale product analytics tooling that strengthen decision-making. Familiarity with Heap and PowerBI preferred. 
• Establish best practices for experimentation, measurement, and using data alongside qualitative insights to shape design and product choices. 

User & Market Research 

• Create a robust user research practice to uncover patient, provider, client, and internal stakeholder needs. 
• Develop research frameworks for discovery, usability testing, and continuous feedback loops. 
• Incorporate market insights to ensure product direction reflects both user needs and industry trends. 

Team Building & Culture 

• Recruit, manage, and develop a team of designers and researchers. 
• Foster a culture of collaboration, creativity, and evidence-based decision-making. 
• Mentor product managers, engineers, and cross-functional peers in design best practices.

Cross-Functional Influence 

• Partner with Product leadership to ensure roadmaps reflect user needs and design standards. 
• Collaborate with Engineering leadership to ensure smooth integration of design systems into frontend development. 
• Represent design in executive forums, championing the voice of the user and the importance of human-centered, data-driven design.

Requirements:    

Education: 

• Depth of experience and portfolio required, no educational requirements 

Experience: 

• 10+ years of experience in product design, UX, or related fields, including 3+ years leading and managing design teams. 
• Strong portfolio demonstrating success in scaling design systems, design ops, and user research functions. 
• Proven ability to build and lead teams, and to influence at the executive level. 
• Experience implementing and scaling product analytics and experimentation platforms. 
• Exceptional facilitation, storytelling, and communication skills 
• Experience in virtual healthcare strongly preferred 
• B2B2C design experience strongly preferred: as we sell through brokers as an employer benefit, our buyers are not the same as our end users 

Skills: 

• “Big picture” thinking to drive coordinated product design strategy across product suite 
• Exceptional communication and storytelling skills, with keen ability to present as a customer- and market-facing thought leader 
• Data-driven decision making, highly capable of identifying and chasing down appropriate data inputs to determine product design direction, as well as capable of making informed strategy decisions when data is limited or ambiguous 
• Robust track record leveraging Figma to build and maintain design systems 
• Systems thinking and an ability to design processes for deeper collaboration, communication, and alignment 
• People management expertise, with a focus on mentorship and team scale 
• Technical fluency and credibility partnering closely with Engineering. Capability to evaluate technical solution designs to probe risks and tradeoffs, aligning teams toward clearly defined MVP functionality and product requirements 
• Deep user empathy and expert bridge-builder 
• Strong expertise in user and market research strategies, deploying design thinking and building products anchored in human-centered design 
• Stakeholder relationship-building, training, and expectation management, with ability to influence across all levels of the organization. 
• Teaching mindset, with ability to clearly educate peers and stakeholders about design vision and principles

First Stop Health is committed to diversity, equity, inclusion, and belonging. Research shows that women, people of color and other historically underrepresented groups tend to only apply to jobs in which they meet all the job requirements. Unsure if you check every box? Apply. We would love to consider your unique experiences and how you could make First Stop Health even better.

To learn more about First Stop Health, visit www.fshealth.com and if you require any assistance during the application process or have questions, please don't hesitate to contact our talent acquisition team via email at careers@fshealth.com