THE COMPANY 

Archer Education is a pioneer in higher education transformation. Founded in 2006 by innovators who brought their dot-com startup expertise to modernize the academic landscape, what began as a proprietary search engine that matched students with educational opportunities evolved into a comprehensive strategic partner for universities navigating the complexities of online learning.

We're driven by a fundamental belief that online higher education needs a more effective and sustainable approach - one that empowers institutions rather than replaces their expertise. At the heart of our work is the Online Growth Enablement (OGE) model, a flexible, scalable partnership framework that helps institutions boost enrollments, expand their team's capabilities, maintain control over their unique mission, and build sustainable growth for the long term.

THE ROLE 

Archer’s Lead Editors are responsible for producing content and implementing content strategies for a designated group of client institutions. While SEO content production is a core focus of the role, editors also provide support for creative, Academic Thought Leadership (ATL), and social content creation, in addition to collaborating on new program launches and special projects. Editors ensure that all content achieves specific marketing goals while telling each school’s unique story, ultimately promoting increased client satisfaction and retention while helping our team do quality work at scale.

DUTIES/RESPONSIBILITIES

• Oversee content production for a designated group of client institutions, with responsibilities including: editing and signing off on content before delivery; giving assignments to writers and editors; meeting production deadlines; coordinating client revisions; and other related duties.
• Collaborate with the SEO, Creative, ATL, and Social teams to ensure all content reflects each school’s unique identity, values, brand, audience, and voice.
• Lead content brainstorm sessions, generate topic ideas, and work with other Archer teams to develop and implement content strategies to achieve specific client goals, such as increasing search engine rankings, generating results in LLMs, promoting the expertise of program faculty, driving social media engagement, etc.
• Collaborate on content audits, discovery, audience persona development, and strategy development for new program launches. Support production of strategic marketing guides and other launch collateral as needed.
• Collaborate with freelance writers and editors to ensure quality and standards while assisting with challenges and questions they might have. 
• Establish and maintain relationships with academic partners and other client stakeholders. Represent the content team in client meetings, and coordinate responses to urgent requests and critical feedback.
• Update and improve style guides, templates, and other internal documentation to ensure the consistency and quality of our content.
• Participate in special collaborative projects as assigned

REQUIRED KNOWLEDGE/SKILLS/ABILITIES 

• Top-tier editing skills and an ability to coach freelance editors and writers to      continually improve content quality
• Strong understanding of content marketing strategies in areas including search engine optimization (SEO), digital PR, social media, paid media, branding, and creative — and experience applying these strategies across a range of written and visual content types
• Ability to balance content strategy with quality storytelling
• Knowledge of AP Style and experience with using custom style guides to edit content for different clients
• Experience with Asana or similar work management platforms, as well as Google Suite and other platforms that the team uses frequently
• Ability to define clear content guidelines that can be shared with freelancers and other stakeholders
• Strong attention to detail 
• Ability to think critically and find solutions to challenges; ability to find problems and help resolve them

EDUCATION, EXPERIENCE, LICENSES OR CERTIFICATIONS

• Bachelor’s degree or higher in journalism, communications, or related area 
• 3+ years of full-time experience in editing, journalism, marketing, communications, or related      fields

PREFERRED QUALIFICATIONS 

• Full-time experience with planning and editing SEO content, and a strong working knowledge of SEO content strategies
• Experience editing and/or producing content related to higher education, and a good working knowledge of the industry

WORKING CONDITIONS 

• This role requires frequent, proactive communication with colleagues across multiple time zones, resulting in some meetings outside of regular work hours.
• Occasional travel may be required for on-site client meetings and company events.

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US. 

Visit archeredu.com to learn more.