Kenneth Copeland Ministries is seeking a Network & New Media Development Manager to drive the monetization, development, and marketing of the Kenneth Copeland Ministries network across on-air and digital channels. This role builds the revenue engine ads/sponsorships, product/commerce, and partnerships while aligning programming, campaigns, and distribution for growth.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Own a 12–18-month revenue roadmap with targets across ads/sponsorships, product/commerce (merch, memberships, courses, events, affiliate), and strategic partnerships.
- Package, price, pitch, negotiate, and renew sponsorships; manage trafficking, delivery, and post-campaign reporting.
- Maintain a prioritized pipeline and media kit/rate card; uphold brand safety and ministry standards.
Network Development & Marketing
- Translate programming plans into integrated marketing calendars, launches, and seasonal campaigns.
- Lead cross-channel distribution for long- and short-form content (CTV/OTT/FAST, YouTube, podcast feed, social, email, web/app).
- Coordinate creator/network cross-promotions, guest strategies, platform features, and SEO for content/offer pages.
Pre-Produced Product Ecosystem
- Stand up an Offer & Content Calendar: product bundles, premiums, landing pages, tracking (UTMs/QR), and fulfillment readiness.
- Ensure offers and creative are ready before taping (CTAs, lower-thirds, scripts, vanity URLs/QRs).
Operations & Analytics
- Implement tools for podcast hosting/DAI, CTV ad ops, attribution, and dashboards.
- Report weekly on revenue, eCPM/RPM, offer attach rate, conversion, watch-time/retention, and renewal pipeline.
Collaboration
- Serve as the bridge between Marketing/Communications and TV; run weekly cross-functional standups (Ad Sales, Creative, Social, Email, Web, Production).
- Partner with Legal on rights/IP and with Finance on forecasting and P&L hygiene.
Key performance indicators (KPIs)
- Revenue: Sponsorship revenue, eCPM/RPM, average deal size, renewal rate.
- Commerce: Offer attach rate, conversion rate, AOV, ROAS, CAC?LTV; fulfillment SLAs.
- Audience & Engagement: CTV watch time, completion rate, MoM growth (views/downloads).
- Operational Readiness: % of shoots with complete pre-produced offer assets; on-time asset delivery.
Work setting
- Onsite at Kenneth Copeland Ministries Headquarters (Fort Worth, TX) with manager-approved flexibility for WFH as needed.
- Occasional evenings/weekends tied to production, releases, or live events.
EQUIPMENT TO BE USED:
• Various audio, video and networking maintenance equipment. Also, various test and signal equipment.
TYPICAL PHYSICAL DEMANDS:
• Lifting and carrying up to 100 lbs.
TYPICAL MENTAL DEMANDS:
• The mental demands vary from troubleshooting to extended overtime as required.
OTHER:
- Born again believer and must adhere to this organization's doctrines as upheld by Kenneth and Gloria Copeland and their appointed representatives.
- Must work well with others, as a team and according to Romans 16:17, must not cause dissension, difficulties and divisions
- Must maintain a good attendance record
- Because of the wide range of personal contact with ministry leaders within and outside the organization, this position requires considerable diplomacy, maturity, and excellent communication skills
- Ability to work with people of all cultures