NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
 

Join Lafayette Federal Credit Union, a proud recipient of USA Today's Top Workplaces of 2024 and 2025 award!  

As we continue to grow, we are on the lookout for exceptional talent to join our dynamic team. At Lafayette Federal Credit Union, we pride ourselves on our commitment to excellence and our reputation as an employer of choice.  We believe that the dedication and skills of our team members are crucial to achieving our mission of becoming the premier financial partner for our community. Your potential contributions are invaluable, and we are excited to welcome new team members who share our passion for innovation and high performance.

About us:

Our Difference: What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! In addition to our Top Workplaces recognition by USA Today, we've also earned numerous accolades including:

• Newsweek’s America’s Best Banks list
• A 5-star rating from Bauer Financial
• Recognition by S&P Global's Top Performing Credit Unions

Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry. 

Lafayette Federal may have the perfect opportunity for you! 

We are currently seeking a highly skilled and motivated Marketing Automation Specialist to join our dynamic Marketing team. As a Marketing Automation Specialist, you will play a pivotal role in implementing and optimizing the full HubSpot suite (Sales, Marketing, Service, Operations) to drive our marketing, sales, and operational initiatives. Your expertise in HubSpot will be instrumental in enhancing lead generation, improving member communication, enhancing member engagement and retention, and streamlining our overall member journey.

If you are a results-driven Marketing Automation Specialist with a passion for leveraging the power of HubSpot's CRM and marketing automation tools, we invite you to apply. Join our team and contribute to the success of our marketing and sales efforts by creating exceptional member experiences.

Key Responsibilities: 

System Architecture Design, and Administration

• Support the primary architect in developing and documenting the HubSpot system design.
• Provide input on design decisions to ensure scalable solutions that integrate with existing systems.
• Design and configure custom objects and properties in HubSpot for assigned sections.

Process and Workflow Design

• Collaborate with the team to design and document workflows, pipelines, and automation processes.
• Ensure that designed processes meet business requirements and support operational efficiency.

System Buildout and Implementation

• Implement HubSpot system components, including pipelines, workflows, and automation.
• Ensure alignment of technical aspects with the overall architecture and business requirements.
• Assist with special projects and initiatives as needed.

Marketing and Sales Support

• Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
• Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs.
• Execute email marketing campaigns, including building email templates, segmentation, and A/B testing.
• Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting.

Reporting and Analytics

• Define reporting requirements and develop custom reports and dashboards.
• Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools.
• Ensure data integrity and accuracy for reporting and analytics purposes.

Integration Development and Data Management 

• Assist in defining and implementing integration strategies using iPaaS and custom-built solutions.
• Ensure seamless data flow between HubSpot and other systems. 
• Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information.

Training, Support, and Stakeholder Communication 

• Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs. 
• Assist in developing training guides and FAQs for credit union staff.

Best Practices, Quality Assurance, and Administration 

• Apply best practices and standards for HubSpot implementation.
• Participate in testing and validation to ensure the system meets business requirements.
• Stay updated on the latest HubSpot features, tools, and industry best practices.
• Provide day-to-day administrative support for the HubSpot platform.

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• At least one (1) year of experience working with HubSpot as a specialist or administrator.
• In-depth knowledge of HubSpot's CRM and marketing automation features.
• Strong analytical skills and the ability to track and interpret marketing metrics.
• Experience with HubSpot integrations, data management, and ensuring data accuracy.
• Excellent communication and collaboration skills.
• HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus.

Top benefits or perks:

Joining Lafayette Federal comes with perks to support you in your personal and professional journey.

We provide employees with a generous benefits package including:

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan) 
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution 
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more! 

The job posting highlights the most critical responsibilities and requirements of the job. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

Pay: $60,000 annually depending on experience and qualifications.

*Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer

*EOE/AA/DISABILITY/VETERAN