Job Type
Full-time
Description
We’re looking for a Content Marketing Manager to own the strategy and execution of content that drives demand generation, supports business development, and strengthens our brand with enterprise buyers.
This role is ideal for a strong B2B writer and strategist who enjoys turning complex ideas into clear, compelling stories — from white papers and case studies to email campaigns, landing pages, and sales presentations. You’ll report directly to the VP of Marketing and play a visible role in shaping how our story shows up across marketing and sales.
What You’ll Own
- Content strategy and editorial planning aligned to demand generation goals
- Development of high-impact B2B content across the full funnel
- Audience insights and messaging that resonate with business decision-makers
- Content support for business development and sales efforts
- Collaboration with internal stakeholders to translate ideas into compelling narratives
What You’ll Create
- White papers and thought leadership pieces
- Customer case studies and success stories
- Blog posts and long-form articles
- Email and landing page copy for demand generation campaigns
- Social media content to amplify campaigns and thought leadership
- Messaging and narrative content for business development pitch decks
How You’ll Work
- Partner closely with Marketing, Sales, and Business Development
- Interview subject-matter experts and synthesize complex topics into clear stories
- Manage content workflows from idea through execution
- Use data and performance insights to refine messaging and content strategy
Tools you’ll use: Pardot, Salesforce, Google Analytics, WordPress (or similar CMS)
What Success Looks Like:
- Demand generation content that supports pipeline growth
- Strong adoption of content by sales and business development teams
- Clear, consistent messaging across channels
- Content that engages target audiences and supports campaign performance
Requirements
Required
- 3–6 years of B2B content marketing experience
- Proven experience writing business white papers and case studies
- Strong long-form and short-form writing skills
- Experience supporting demand generation campaigns
- Ability to develop clear narratives and structure messaging for presentations
- Comfort working in PowerPoint to support story flow and messaging (design not required)
Nice to Have
- Experience with complex or technical subject matter
- Familiarity with marketing automation and CRM tools
- SEO and content performance analysis experience
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