Marketing Manager- Hospitality, Gaming & Real Estate
Lawrence, MA Marketing
Description

The Marketing Manager – Hospitality, Gaming & Real Estate 

Responsible for leading all consumer-facing and brand strategy across Lupoli Companies’ hospitality and real estate portfolio, including restaurants, hotel/casino operations, and commercial real estate assets.

This role serves as the primary marketing owner for assigned brands and properties, with direct accountability for strategy, execution, performance, and cross-functional alignment. The Marketing Manager partners closely with executive leadership, operations, leasing, and property teams to ensure marketing initiatives drive awareness, traffic, occupancy, and revenue.

Requirements

Key Responsibilities


Marketing & Growth Leadership

· Own and lead all consumer-facing marketing strategy and execution for assigned hospitality, gaming, and real estate brands

· Define campaign strategy, budgets, promotional frameworks, and growth initiatives aligned with business goals

· Serve as the primary marketing partner to leadership for assigned verticals and properties


Hospitality, Gaming & Property Marketing


  • Lead marketing strategy and execution for:
  • Restaurants and dining concepts
  • Hotel and casino operations
  • Commercial and mixed-use real estate assets


  • Develop campaigns that drive:
  • Guest traffic and engagement
  • Brand awareness and reputation
  • Leasing, occupancy, and tenant visibility
  • Partner with operations, leasing, and development teams to support openings, promotions, and ongoing initiatives


Creative & Campaign Execution

  • Plan and execute integrated campaigns from concept through launch
  • Oversee social, digital, paid media, PR, in-venue, and experiential marketing
  • Ensure brand consistency, quality, and clarity across all channels and touchpoints


Website & Digital Ownership

  • Act as project lead for website initiatives related to hospitality and real estate brands
  • Manage content updates, UX improvements, and conversion strategies
  • Oversee digital performance across web, social, and paid platforms


Performance & Accountability

  • Define, track, and report on marketing KPIs and ROI
  • Provide regular performance insights and recommendations to leadership
  • Continuously optimize strategy based on data, results, and business priorities


Cross-Functional & Team Leadership

  • Partner closely with:
  • Operations and property management
  • Leasing and development teams
  • Sales and executive leadership
  • Provide direction to creative resources and marketing team members supporting assigned brands
  • Oversee external vendors, agencies, photographers, designers, and media partners
  • Establish workflows, timelines, and processes to ensure efficient execution and scalability


Qualifications:

  • 5+ years of marketing experience, preferably within hospitality, gaming, real estate, or multi-brand environments
  • Proven experience owning end-to-end marketing strategy and execution
  • Strong understanding of consumer marketing, brand positioning, and performance measurement
  • Experience managing agencies, vendors, and cross-functional stakeholders
  • Highly organized, proactive, and comfortable operating in a fast-paced environment
  • Strong communication skills and executive presence
Salary Description
$75,000-$90,000