Company Overview

At Company Distilling, we’re more than a distillery — we’re a team committed to crafting exceptional spirits and creating meaningful experiences for our customers and communities. With roots in Tennessee and a vision for growth, we combine tradition, innovation, and authenticity in everything we do. 

We believe success comes from building a healthy, supportive culture. Our team members are expected to live our values: showing up with positivity, curiosity, and professionalism; collaborating across departments; and contributing to an environment where people can thrive. Every role at Company Distilling plays a part in shaping our story, strengthening our culture, and driving our mission forward.

Job Summary

The Area Manager drives Company Distilling’s sales growth and brand presence across priority territories by leading distributor execution, strengthening account relationships, and activating field-level programming. This role increases depletions and visibility across both on- and off-premise accounts, with a focus on Tier One and Tier Two markets.

This is not a desk job and it is not a traditional sales role. It sits at the intersection of brand building, relationship development, and market execution. Someone who thinks like a marketer and moves like a salesperson will thrive here. That said, 40% of this role is administrative: building reports, managing budgets, updating CRM systems, and recapping field activity. The field work only works if the behind-the-scenes work gets done. You need to be someone who can walk into a bar and own the room, then go home and build a clean recap without being asked.

Who Will Thrive in this Role

You might be a great fit for this role if you are the person in any room who genuinely loves meeting new people and can hold a  conversation with anyone. You get energized by being out in the world rather than sitting behind a desk. You care about brands you believe in and know how to get other people to care too. You are comfortable with Outlook Workspace, track things without being asked, and actually look at your data. If your background is in field marketing, brand activation, event management, or  community-driven sales, we want to hear from you just as much as we want to hear from traditional sales professionals. Experience in the spirits industry is a plus, but not a requirement.

Job Location

Based in Maryville, TN, with frequent travel required to key distributor and retail markets inside and outside of Tennessee.

Key Responsibilities

• Represent the Company Distilling brand with energy and authenticity at consumer-facing events, tastings, and activations, bringing the "Spirits Worth Sharing" story to life for new audiences.
• Identify local partnership and community opportunities such as festivals, gatherings, charitable events, and cultural moments, where Company Distilling can show up and connect with new consumers organically.
• Spend at least 50–60% of time in the field and in markets outside of Tennessee, supporting distributor and account execution.
• Commercial Leadership, Sales Execution, & Brand Engagement
  • Develop and execute annual territory plans that deliver against volume, distribution gains, velocity increase, revenue, and profitability targets.
  • Lead brand activation, drive distribution, display, and menu placements across key on- and off-premise accounts.
  • Monitor market trends, competitive activity, and channel dynamics to identify new business opportunities.
  • Deliver effective presentations to buyers, key retailers, and distributor partners to secure brand growth commitments.
  • Staff training and engagements with key retailers, their retail staffs as well as key bartenders and waitstaff on-premise. 
  • Participate in and lead select events — including trade shows, retail association gatherings, and whiskey-centric events — that elevate Company Distilling’s presence and support commercial objectives.
• Distributor & Partner Management
  • Serve as an active point of contact for the broker network, distributor sales personnel and marketing teams within the territory.
  • Provide ongoing in-person sales support, sales training and motivation to distributor representatives to enhance portfolio advocacy.
  • Manage budgets and co-op spending to ensure efficient trade marketing investments.
• Business Analytics & Reporting
  • Analyze sales data, depletion trends, and inventory levels to ensure accurate forecasting and demand planning.
  • Utilize trade data tools (e.g., VIP and internal reporting systems) to assess performance and develop actionable insights.
  • Prepare and deliver detailed market recaps and performance reports to leadership and cross-functional partners.

Core Competencies

• Cultural Curiosity: Genuine interest in people, communities, and the moments that bring them together. This is what our brand is built on.
• Strategic Thinking: Ability to analyze market data and build actionable growth plans.
• Influence & Leadership: Skilled at driving accountability through indirect leadership of distributor teams.
• Brand Stewardship: Passion for premium brands and disciplined execution in the marketplace.
• Entrepreneurial Mindset: Self-starter who thrives in fast-paced, results-driven environments.
• Collaboration: Works cross-functionally with Marketing, Finance, and National Accounts teams.

Education and Experience

• Bachelor's degree preferred in Business, Marketing, Communications, Hospitality, or related field.
• 3-5+ years in field marketing, sales, brand activation, event management, or account development.
• You have built real relationships that drove real results, whether with distributors, retailers, event partners, or consumers.
• You are comfortable presenting, training, and representing a brand in public.
• You know how to manage a budget, track your work, and show what is working.
• Experience with alcoholic beverages is helpful but not required. Being outgoing, organized, and genuinely good with people is.

Job Type: Full-time

Required Qualifications and Skills

• Digitally fluent, you use Outlook workplace tools naturally, stay current on social platforms, and understand how brands show up online and in the real world.
• Outgoing, genuine, and energized by human connection. People remember you after one conversation for the right reasons.
• Strong knowledge of distributor management and the three-tier system.
• Excellent communication and relationship-building skills across all account levels.
• Highly action-oriented with a focus on execution and measurable results.
• Comfortable with frequent travel and working autonomously in the field.
• Strong presentation skills for conducting trade education and staff trainings.
• Proficient in CRM tools, VIP, Excel/Google Sheets, and internal reporting platforms.
• Organized, accountable, and able to manage multiple priorities simultaneously.