The Vice President of Marketing will serve as a strategic leader responsible for positioning EPC Power as the premier provider of advanced power conversion solutions.  This role requires a visionary executive who can develop global marketing strategies, strengthen brand presence, and align marketing initiatives with EPC Power’s growth in renewable energy, energy storage, and AI-driven data center markets.

Key Responsibilities

Strategic Leadership

• Develop and execute a strategic marketing roadmap that supports company growth targets, including GTM strategies for product lines serving the rapidly expanding AI data center market. 
• Partner with executive leadership to align marketing initiatives with business objectives and financial goals. 

Brand & Positioning

• Elevate and refine EPC Power’s value proposition for target markets (solar, storage, datacenter, industrial).
• Drive thought leadership through industry events, publications, and digital campaigns.

Demand Generation & Digital Marketing

• Drive lead generation through multi-channel campaigns—digital, events, webinars—optimized via data analytics and CRM integration.
• Allocate and manage budgets across digital assets, paid ads, email, and ABM initiatives.

Product & Marketing Strategy

• Partner with Product and Engineering to craft messaging, sales tools, case studies, and launch plans tailored to EPC Power’s US-manufactured products.
• Lead go-to-market strategies for new product launches in solar, energy storage, and AI infrastructure.

Market Intelligence

• Conduct competitive analysis, market sizing, and customer research to inform positioning and demand activities.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and oversee a high-performing marketing team (content, digital, events, product marketing).
• Collaborate with sales, product, engineering, and finance to ensure cohesive planning and seamless execution across functions.

Performance Measurement

• Establish OKRs and KPIs (lead volume, pipeline value, conversion rates, ROI); implement dashboards and provide executive reporting).

Experience & Education

• 10+ years in marketing leadership roles, preferably within cleantech, renewables, energy storage, or industrial B2B sectors.
• Bachelor's degree in Marketing, Business, Engineering, or related; MBA preferred.

Skills & Abilities

• Demonstrated success in strategic planning, demand generation, digital marketing, and product positioning.
• Expertise in marketing automation, CRM, analytics, and ABM tools.
• Strong communicator, with experience in PR, media relations, and trade show planning.
• Leadership mindset with team-building and cross-departmental collaboration skills.

Benefits:

• 401(k) matching
• Dental and vision insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Company paid holidays
• Tuition reimbursement
• Job Type: Hourly

Salary: 200,000 - 230,000

30% bonus potential