Trailer Sales & Truck Equipment Sales Representative
Fort Collins, CO
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CO Trailer Sales & Truck Fitting
Job Type
Full-time
Description
We are seeking a driven and customer-focused Trailer Sales & Truck Equipment Sales Representative to grow new business and strengthen existing customer relationships. This role combines outside sales (1–2 days/week) with on-lot retail and dealership sales (3–4 days/week) and focuses on trailers, truck bodies, truck equipment, and related parts.
This is an excellent opportunity for a sales professional who enjoys building long-term relationships, working with fleet and commercial customers, and representing a company with a strong reputation for quality and service.
What You’ll Do
- Develop new business and grow existing customer relationships through outside sales and dealership visits
- Engage fleet managers, commercial customers, and walk-in retail clients
- Identify customer needs and partner with leadership to recommend proper equipment specifications
- Conduct product demonstrations and capability presentations
- Prepare quotes, sales orders, and invoices using company ERP software
- Maintain accurate sales logs, pipeline notes, and lost-sale reporting
- Coordinate delivery and pickup of trailers, truck bodies, and equipment
- Collaborate closely with the Truck Equipment Service Manager on installation schedules
- Provide customer and market feedback to leadership
- Assist with trade shows, customer events, and on-lot equipment displays
- Support team members as needed and deliver superior customer service at all times
- Follow all safety guidelines and use required personal protective equipment
- Drive company trucks and tow trailers as needed
Products You’ll Work With
Truck Equipment:
- Flatbeds, service bodies, dump bodies
- Cranes and crane bodies
- Liftgates, snowplows, lumber beds, platform bodies
Trailers:
- Light and medium-duty trailers
- Dump, gooseneck, cargo, and utility trailers
Benefits:
- Medical insurance
- Dental insurance
- Vision Insurance
- Health savings account
- Flexible spending account
- Paid time off
- 401(k) with matching contributions
- Life insurance
- Short and Long Term Disability
- Employee assistance program
- Tuition reimbursement
Why Join Us?
- Combination of outside sales and on-lot retail work—no two days are the same
- Opportunity to work with industry-leading truck equipment and trailers
- Strong support from leadership and operations teams
- Long-term growth potential in a stable, established organization
Requirements
What We’re Looking For
- Proven experience in outside sales, preferably in truck equipment or trailer sales
- Strong communication skills with the ability to build lasting customer relationships
- Technical aptitude and comfort discussing equipment specifications
- Organized and detail-oriented with strong follow-up skills
- Able to meet customers off-site and represent the company professionally
Qualifications
- Bachelor’s degree with 4–6 years of related sales experience, or an equivalent combination of education and experience
- Experience in outside sales; truck equipment and/or trailer sales experience preferred
- Strong communication and relationship-building skills with the ability to work with commercial, fleet, and retail customers
- Ability to understand customer needs and recommend appropriate truck bodies, trailers, and equipment solutions
- Strong organizational skills with experience managing quotes, sales pipelines, and follow-up activities
- Comfortable conducting product demonstrations and customer presentations
- Customer-focused mindset with a commitment to professionalism and superior service
- Ability to work a hybrid schedule that includes outside sales and on-lot retail sales
- Willingness and ability to meet customers off-site and travel locally
- Proficiency using ERP or CRM systems for quoting, invoicing, and sales tracking preferred
- Valid Colorado Vehicle Salesperson – Motor Vehicle Sales License
- Current DOT Physical (within 12 months of hire)
- Ability to obtain a Class A CDL within one year of employment (CDL preferred at time of hire)
- Physically able to perform job duties, including lifting up to 40 lbs frequently and 80 lbs occasionally
- Ability to drive trucks and tow trailers safely
- Comfortable working in an active environment with exposure to outdoor weather and moving mechanical equipment