Position Objective: 

Lead the team and drive the operations of peta2 online, through correspondence, and programs in classrooms and across the country 

Primary Responsibilities and Duties:

• Oversee and lead a team of correspondents and writers who handle all e-mail, mobile, and social engagement with young people as well as content for peta2.com, marketing and e-mail promotions

• Oversee the peta2 mobile program, effectively reaching young people with our peta2 campaigns and messaging via text 

• Brainstorm and coordinate the schedule for content on peta2.com, promotions via e-mail, and mobile

• Oversee and manage our peta2 Rewards Program—making sure we have new, trendy merch available for young people, compelling missions that make a difference, and are growing the program

• Hold quarterly check-in meetings to assess progress on peta2 online goals

• Help to create merchandise for sale and for giveaways through the peta2 rewards

• Participate in the creation and review of offline materials like sticker sheets and leaflets to reach the peta2 audience 

• Brainstorm and execute to completion major peta2 campaigns like Your Sign to Save Animals, Wear Your Own Skin, and more to educate, engage and inspire students 13-24 to lead the animal rights movement

• Organize and lead various brainstorming meetings for peta2 staff 

• Work one-on-one with students as needed on campaigns and projects

• Oversee local outreach efforts to schools in cities where staff members reside 

• Lead efforts to boost morale, build on teamwork, and motivate staff throughout peta2

• Travel to perform duties

• Perform any other duties assigned by the supervisor

• Degree in a related field or equivalent experience

• Minimum of five years managing a team 

• Minimum of seven years of experience directing activist endeavors 

• Extensive knowledge of animal rights issues and PETA campaigns

• Demonstrated extensive knowledge of youth culture

• Demonstrated ability to organize, manage, and lead large events 

• Demonstrated effective leadership or supervisory skills

• Demonstrated ability to communicate effectively with a variety of people

• Demonstrated ability to make sound, independent judgments and decisions

• Ability to manage projects and see them through to completion 

• Willingness and ability to travel

• Professional appearance and adherence to a healthy vegan lifestyle

• Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record

• Support for PETA's philosophy and the ability to advocate PETA's positions on issues professionally

• Commitment to the objectives of the organization

The salary range for this position is $54,636.35  - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until March 11, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.