Reports To

Associate Head of School, Advancement

Position Summary

The Director of Communications leads the strategic vision, execution, and stewardship of all internal and external communications for the school. This role ensures that every message—spoken, written, visual, and digital—faithfully reflects the school’s mission, advances its strategic priorities, strengthens trust with families and faculty, and tells compelling stories of God’s work in and through the community.

The Director of Communications is both a strategic leader and hands-on executor, responsible for shaping culture, protecting the brand, and equipping the school to communicate with clarity, consistency, and purpose.

Mission & Values Alignment

The Director of Communications is expected to model and advance the school’s core values:

• Walk with Jesus – Communicate with humility, prayerfulness, integrity, and a gospel-centered perspective
• Invest in Relationships – Build trust with faculty, families, students, alumni, and community partners through clear, timely, and relational communication.
• Come as You Are but Don’t Stay There – Tell honest stories of growth, transformation, and excellence while continually improving communication practices.
• Leave It Better Than You Found It – Strengthen systems, brand consistency, and communication culture for long-term impact.
• Do Hard Well – Lead calmly and decisively through complex, sensitive, or crisis communication moments.
  

Key Responsibilities

Strategic Leadership & Vision

• Develop and execute a comprehensive, school-wide communications strategy aligned with the mission, core values, and strategic plan
• Serve as a strategic advisor to the Head of School and leadership team on messaging, positioning, and communication priorities
• Ensure consistency of voice, tone, and visual identity across all platforms and audiences
• Proactively identify communication opportunities and risks

Internal Communications

• Lead clear, timely, and effective communication with parents, faculty, and staff
• Support leadership in communicating decisions, initiatives, and change with transparency and care
• Strengthen internal alignment and morale through thoughtful messaging
• Establish systems that reduce confusion and communication overload

External Communications

• Oversee all communications to parents (grade-level and above), prospective families, alumni, donors, and the broader community
• Collaborate closely with other Advancement leaders to support enrollment, fundraising, and community engagement goals
• Serve as the primary gatekeeper for school-wide messaging and public statements, as well as the primary point of contact for any media inquiries

Brand, Marketing & Storytelling

• Protect and strengthen the school’s brand, ensuring faithful representation of mission and culture
• Oversee marketing materials, publications, website content, social media, email campaigns, branded alignment of school merchandise, and visual storytelling
• Capture and communicate compelling stories of student growth, faculty excellence, spiritual formation, and community life
• Ensure messaging reflects both excellence and authenticity, offering feedback to executive leadership on key announcements and strategic communications

Digital & Media Oversight

• Oversee website strategy, content updates, and user experience including cpalions.org, MyCPA parent, faculty, and staff portals, use of Finalsite Messages for school email, and other internal digital tools for project management such as Hive, Notion, Canva, and SmugMug
• Lead social media strategy with an emphasis on storytelling, engagement, and brand alignment, and provide regular counsel to faculty and staff running school-branded social media accounts
• Manage media relations as appropriate, serving as spokesperson or coordinating responses
• Monitor analytics and adjust strategies to improve reach and effectiveness, providing quarterly progress reports for key findings on various platforms

Crisis & Issues Management

• Lead crisis communication planning and execution in collaboration with school leadership, including limited but occasional time-sensitive and on-demand email support
• Draft and manage sensitive communications with wisdom, clarity, and care, tracking input from executive leadership to provide and disseminate final drafts
• Ensure preparedness by helping create and maintain clear protocols and templates

Team & Vendor Management

• Supervise communications staff and contractors
• Manage all external communications vendors
• Develop workflows and systems that allow the communications team to function with excellence and sustainability, holding other campus teams accountable to submission timelines, editing processes, and upholding accuracy across all materials
  
  

Required

• Personal, active Christian faith with alignment to the school’s mission and values.
• Bachelor’s degree in communications, marketing, public relations, journalism, or related field.
• 7+ years of progressive experience in communications, marketing, or related leadership roles.
• Demonstrated experience leading organization-wide communication strategies.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong organizational judgment, discretion, and emotional intelligence.
  

Preferred

• Experience in K–12 education, higher education, or faith-based organizations.
• Experience working with senior leadership and boards.
• Familiarity with enrollment marketing and advancement communications.
• Experience leading teams and managing complex projects.
  

Key Competencies

• Strategic thinker with strong execution skills
• Relational leader and trusted collaborator
• Calm, clear decision-maker under pressure
• High attention to detail with a big-picture mindset
• Growth-oriented, humble, and teachable
• Able to “do hard well” with grace and courage

General Requirements:

All employees must commit to performing their duties in accordance with the stated mission and purpose of the school, CPA 101, CPA Policies and Procedures Manual, and the Westminster Confession of Faith. All employees must be evangelical Christians and active members of an evangelical Christian church.

All of the above duties and responsibilities are essential job functions for which reasonable accommodation will be made. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. The position description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation.

Christ Presbyterian Academy provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, national origin, age, disability, military status, or other protected classes as prohibited by law, excluding religion. The Academy reserves the right to make employment decisions on the basis of the individual’s religion.