The Influencer Coordinator, Paid & UGC is a proactive and highly organized team member with a passion for influencer marketing, creator partnerships, and the evolving digital landscape. In this role, you’ll support day-to-day execution of both paid and earned influencer programs, manage UGC sourcing, oversee product seeding and talent workflows, develop content briefs, and partner closely with cross-functional teams to bring campaigns to life. You thrive in a fast-paced environment, have a deep interest in beauty and lifestyle creators, and are excited to help scale a best-in-class creator ecosystem. This role is a hybrid position; 1 day/week in NYC.

Key Responsibilities:

Influencer Program Execution

• Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives. 
• Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid      partnerships. 
• Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights. 
• Maintain an updated influencer database including performance notes, rates, and communication logs. 
• Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment.

UGC & Creator Sourcing

• Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms. 
• Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices.
• Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness. 
• Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities. 

Creative Briefing & Cross-Functional Collaboration

• Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis.
• Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities.
• Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints.

Paid Media Optimization

• Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations      for improved efficiency.
• Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate.
• Use performance insights to refine future content briefs, messaging angles, and creator selections. 

Analytics & Reporting

• Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions,      content performance, and ROI. 
• Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics.
• Summarize learnings for key stakeholders and support quarterly creator strategy updates.

Relationship Building & Community Development

• Support relationship-building efforts with macro, micro, and nano creators. 
• Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz.
• Maintain strong, authentic creator relationships that support long-term brand affinity.
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead

You’ll Love This Job If:

• You are extremely organized: juggling  multiple tasks energizes you.
• You are detail-oriented: you catch the small things that others miss.
• You are a strong communicator: you enjoy partnering with creators and internal teams.
• You are agile: you thrive in environments where priorities shift quickly.
• You are passionate about beauty & creators: you naturally follow trends, UGC formats, and rising talent.

• 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing.
• Beauty or lifestyle experience preferred.
• Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics.
• Experience working with creators is a plus.
• Excellent communication, project management, and relationship-building skills.
• Bachelor’s degree. 

 Annual Base Compensation range: $50,000 - $60,000 (commensurate with experience)

Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements. #LI-FC1