The Vice President of Marketing will build, scale, and lead FEG’s marketing function through its next phase of growth. Reporting to the Chief Commercial Officer, this role owns the end-to-end marketing strategy with a clear mandate to drive same-store sales growth, accelerate new location launches, strengthen partner integration, and expand brand impact with disciplined execution. This leader operates as a true commercial partner—balancing strategic vision with hands-on execution—while leading a lean, high-performing team in a fast-paced, test-and-learn environment.

Key Responsibilities

Commercial Growth & Revenue Impact

· Own marketing strategy that directly drives same-store sales growth, recharge behavior, guest engagement, and revenue lift.

· Partner with commercial, analytics, and operations leaders on pricing, promotions, packaging, and experiential testing.

· Lead go-to-market strategy for new location launches from pre-launch through optimization.

· Establish KPIs and performance dashboards to measure ROI and continuously optimize results.

Brand, Partner & Market Expansion

· Strengthen and evolve FEG’s brand positioning across all locations and markets.

· Serve as the senior marketing partner to resort and destination stakeholders, supporting cross-promotion and package integration.

· Lead PR, communications, and reputation management.

· Oversee social and activation strategies that drive awareness and measurable commercial impact.

Organizational Leadership & Scalable Execution

· Build, develop, and scale a high-performing marketing team with clear ownership and accountability.

· Create repeatable frameworks, playbooks, and processes that scale across markets.

· Own and manage the marketing budget with disciplined ROI focus.

· Lead agency and vendor partnerships to ensure speed, quality, and efficiency.

· Maintain a strong bias toward testing, iteration, and execution.

· 10+ years of progressive marketing experience, including senior leadership in growth-focused organizations.

· Deep experience leveraging CRM, marketing automation, web analytics, paid media, and social management platforms (e.g., Salesforce, HubSpot, GA4, Google/Meta Ads) to drive measurable revenue impact. Experience selecting, optimizing, and integrating platforms preferred.

· Demonstrated success building and scaling marketing teams and performance systems.

· Proven revenue impact in entertainment, hospitality, attractions, gaming, or experiential brands.

· Experience supporting new market or location launches.

· Data-driven mindset with comfort operating in ambiguity.

· Strong executive presence and cross-functional partnership skills.

· Strategic thinker with the ability to operate hands-on when needed.