Composition Brands is a collection of premier international consumer brands dedicated to manufacturing and distributing many of the best known and loved kitchen appliances and interior furnishings in the world.
The Regional Brand Specialist (RBS) is responsible for executing Composition Brands North America’s sales and growth strategy for La Cornue, AGA, and John Michael Studio, across both retail dealer and trade channels. This role will also lead to high-end trade relations with kitchen designers, architects, and landscape architects to drive awareness, specification, and sales opportunities across these luxury brands as well as the Composition Brands luxury portfolio.
Working in close collaboration with your Western counterpart, the RBS will own brand performance within the region—driving revenue, profitability, and market expansion. This includes alignment with District Sales Managers (DSM) and other internal stakeholders to ensure consistency in brand presentation, dealer engagement, and trade activation.
Key Responsibilities
Strategic Leadership
- Execute brand strategies for La Cornue, AGA, and John Michael Studio to strengthen market position and grow regional revenue.
- Work with sales leadership to develop annual sales plans, forecasts, and pipeline reports tied to channel objectives.
- Uphold luxury positioning in all dealer executions: presentation, in-store experience, displays, and service expectations. Monitor brand experience consistency across channel partners, digital listings, and physical displays.
- Travel in-market three weeks a month to ensure both DSM and dealers are fully trained on the brand, selling techniques, opportunities and elevating overall luxury portfolio within the market. Deliver premium-level product training for sales associates, designers, and specifiers.
- Drive regional sales performance against revenue targets, volume goals, and channel KPIs.
- Build, manage, and grow business within retail, showroom, and trade channels (dealers, designers, builders, specifiers).
- Become the regional expert in product configuration, specifications, pricing, lead times, installation nuances, and competitive differentiators.
- Identify growth opportunities through display, product mix, upsell, cross-brand bundling and new accounts.
- Protect brand integrity: visual standards, messaging, and luxury price positioning.
- Execute and leverage experiential environments to drive specification and loyalty.
Luxury Brand Development: La Cornue & AGA
- Drive upstream positioning and strengthen brand presence in the luxury channel, particularly through La Cornue Château projects. Elevate display standards and implement new barriers to entry for each brand.
- Collaborate with DSMs and Regional Sales Managers to identify and execute growth strategies by account.
- Ensure all displays and in-store presentations meet (new) brand standards and that these adjusted display criteria are clearly communicated to both dealers and internal DSM.
- Train and mentor DSMs on product features, competitive positioning, and selling techniques.
- Oversee Château project pipeline management: co-manage process qualification through design review and pricing readiness; work with JMS design team to nurture design through quote, when handed off to Matthew McManus.
- 360 Degree Lead Management: follow-up with an emphasis on building relationships with leads through personalized communication.
John Michael Studio
- Serve as the lead within Middleby Residential for all JMS opportunities.
- Drive growth through all three dealer channels: Heritage, Select and Private Collection John Michael Select Dealer by identifying new opportunities and nurturing all potential partners.
- Partner with Marketing and DSMs to identify, onboard, and drive sales through JMS dealers.
- Leverage cross-brand opportunities with Tuscany, Lynx, La Cornue, and AGA to maximize showroom impact.
Trade & Design Relations
- Act as the primary liaison within assigned region for trade professionals, including kitchen and bath designers, architects, and landscape architects.
- Generate specifications and brand advocacy across all Middleby Residential luxury products.
- Identify, engage, and onboard new trade partners and design showrooms to expand reach and visibility.
- Proven success in luxury appliances, design, or cabinetry sales.
- Strong understanding of the design/build/trade community and high-end retail channels.
- Excellent communication, presentation, and relationship-building skills.
- Ability to manage multiple brands, priorities, and projects simultaneously in a dynamic environment.
Education and Experience
- Minimum 5 years Sales Management experience.
- Account management, strategic planning, and business development experience desired.
- Previous experience in a customer-facing role.
- Experience setting and managing sales targets and forecasts.
Skills and Competencies
- Demonstrate a high level of sense of urgency, time management, and prioritization skills.
- Strong analytical, organizational, and problem-solving skills.
- Integrity, credibility, and dedication to the business.
- Exceptional communication skills – verbal and written.
- Comfort with fast-paced and changing work environment.
- Proficiency with Microsoft Office applications: Outlook, Excel, Word, PowerPoint and PowerBI.
- Communicate with co-workers, customers and various business contacts in a courteous and professional manner.
- Discretion in handling sensitive and confidential documents and situations.
- Ability to work independently and collaboratively within a team.
- Self-motivated, proactive, and resourceful, with a positive, professional attitude.
- Dedicated to company and personal core values.
- Analytical analysis of written and verbal market information; interpret and analyze correspondence, memos, reports and tables.
- Ability to manage a team of direct reports, with responsibility to hire, train, motivate and develop team members to achieve company goals.