The Communications & PR Director will lead external communications strategy, elevating the companies’ voices within the entertainment, media, and creator economy landscapes. This role requires a proactive storyteller with established press relationships, exceptional writing skills, and a strong understanding of digital talent and influencer-driven culture.

You will manage press opportunities, draft and place thought leadership content, and craft high-quality communications that highlight our creators, executives, and business initiatives. As a key cross-functional partner, you will work closely with leadership, marketing, and talent teams to shape narratives that drive influence and brand reputation.

Compensation: $150,000.00 - $200,000.00 annually B.O.E.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions:

Media Relations & Press Strategy

• Cultivate and maintain relationships with press across entertainment, lifestyle, business, and creator economy outlets.
• Develop and manage press outreach strategies to secure consistent, high-quality coverage.
• Draft and distribute press releases, statements, media alerts, and executive quotes.
• Proactively identify and pitch story opportunities highlighting talent, executives, partnerships, and industry thought leadership.

Corporate & Executive Communications

• Support leadership with public statements, industry panels, keynote prep, and award submissions.
• Craft internal and external comms that reinforce company positioning and values.
• Partner with HR/People to amplify culture, DEI, and employee initiatives externally.

Creator Economy Storytelling

• Monitor and interpret industry trends, media cycles, and cultural conversations relevant to creators and talent.
• Build compelling narratives around the creator economy and leadership in the space.
• Provide counsel to executives and teams on messaging and media positioning.

Content & Messaging

• Oversee brand voice in all external communications to ensure relevance and authority.
• Collaborate with marketing and digital teams to align PR and social messaging.
• Manage press kits, bios, media Q&As, and other PR collateral.

Crisis & Issues Management

• Support in rapid response situations, drafting statements and coordinating with legal/leadership.
• Provide media guidance to talent managers and executives when needed.

Competencies

• Strong media relationships and PR instincts
• Exceptional writing and storytelling skills
• Strategic thinking with ability to anticipate trends
• Executive presence and consultative communication
• Knowledge of entertainment, digital media, and creator economy
• Organization and project management
• Collaborative team player with leadership potential

Supervisory Responsibilities

May supervise a coordinator, intern, or freelance PR support as needed.

Travel Required

Occasional travel for press events, talent activations, and industry conferences.

Required Experience

• 7-10+ years of experience in PR, communications, or media relations (agency or in-house).
• Established relationships with press across entertainment, lifestyle, and business media.
• Strong portfolio of placed press coverage and thought leadership initiatives.
• Proven ability to write and edit press releases, executive comms, and pitches.
• Understanding of the creator economy, talent management, and influencer marketing.
• Experience supporting executives and navigating media-sensitive topics.

Preferred Experience

• Background in entertainment, talent representation, digital media, or creator-focused PR.
• Familiarity with trade press and industry outlets (Variety, Hollywood Reporter, Business Insider, Ad Age, WWD, etc.).
• Experience with PR management tools (Cision, MuckRack, Meltwater).
• Comfort navigating fast-paced, high-volume communications environments.