We are HALO! We connect people and brands to create unforgettable, meaningful, and lasting experiences that build brand engagement and loyalty for our over 60,000 clients globally. Our nearly 2,000 employees and 1,000 Account Executives located in 40+ sales offices across the United States are the reason HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions.

HALO is looking for a Demand Generation Marketing Manager to execute demand programs that support Business Development, Strategic Accounts, and SMB growth; someone who has built and owned demand programs tied directly to pipeline and sales outcomes, not just campaign execution or lead generation. This role is responsible for turning demand strategy into live campaigns and programs across the customer lifecycle, with a strong focus on activation, targeting, and day-to-day execution.  This is a hands-on role that owns the tactical side of demand generation. You will manage audiences and lists, build and launch campaigns, write and deploy email programs, and partner closely with internal teams to keep demand efforts moving forward efficiently and consistently. 

 Responsibilities

Demand Program Execution

• Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and      reactivation.
• Translate demand strategy into live campaigns with clear goals, timelines, and activation plans.
• Support targeted and account-focused demand initiatives in partnership with Sales.
• Manage day-to-day execution to ensure programs launch on time and perform as expected.

Audience and List Management

• Own audience creation, segmentation, and list activation for demand and targeted programs.
• Translate targeting requirements into usable audiences using approved data and prospecting tools.
• Apply suppression, deduplication, and governance rules to maintain data quality.
• Partner with Sales to align audiences with outreach and follow-up efforts.

Campaign and Email Execution

• Build, launch, and manage email campaigns and lifecycle programs.
• Write and iterate on email copy within established messaging and brand guidelines.
• Coordinate with the Digital Designer to ensure campaigns are visually consistent and execution ready.
• Support testing and optimization of subject lines, messaging, and calls to action.

  Tools, Systems, and Measurement

• Work within marketing automation and CRM systems to activate and manage demand programs.
• Use data and performance insights to monitor results and inform improvements.
• Own campaign reporting and KPI tracking, ensuring leadership has consistent visibility into demand performance and      outcomes.
• Follow established processes and guardrails to support future scalability and RevOps integration.

Collaboration and Enablement

• Partner with Sales, Business Development, and internal stakeholders to support demand initiatives.
• Serve as the execution point for demand programs while maintaining alignment with strategic priorities.
• Provide feedback and insights from execution to help refine future demand efforts.

•  5+ years of experience in demand marketing, lifecycle marketing, or campaign execution roles.
• Experience executing campaigns across multiple channels, including email and targeted programs.
• Hands-on experience creating and managing audiences and lists for marketing activation.
• Familiarity with data and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, or comparable platforms.
• Comfort working within marketing automation, CRM, and analytics environments.
• Strong written communication skills with experience writing campaign and email copy.
• Ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment.
• Familiarity with intent data and buying signal tools and the ability to use those signals to inform audience targeting and campaign activation.
• Ability to work independently while staying aligned with defined strategy and guardrails.

Preferred Qualifications

• Experience supporting account-focused or targeted demand initiatives.
• Familiarity with experimentation, A/B testing, or optimization frameworks.
• Experience working closely with Sales or Business Development teams.
• Background in B2B, branded merchandise, marketing services, or adjacent industries.
• Curiosity about evolving demand tactics, data usage, and buyer behavior.

Compensation: The estimated base salary range for this position is between $95,000 - $130,000 annually. Please note that this pay range serves as a general guideline and reflects a broad spectrum of labor markets across the US. While it is uncommon for candidates to be hired at or near the top of the range, compensation decisions are influenced by various factors. At HALO, these include, but are not limited to, the scope and responsibilities of the role, the candidate's work experience, location, education and training, key skills, internal equity, external market data, and broader market and business considerations.

Benefits: At HALO, we offer benefits that support all aspects of your life, helping you find a work-life balance that’s right for you. Our comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits. Prepare for your financial future with our 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).

Application Information: To apply to this opportunity, click the APPLY button at the top right or very bottom of the screen to complete our online application. A resume is optional, so you may choose to upload and have the application prefill with your information.  There are 5 sections to complete in total, including General information, Work History, Education, Compliance, and optional demographic questions. Once you have successfully submitted your application, you will receive a submission confirmation email from our system. 

Application Deadline:  Applications are reviewed and processed only when there is a specific need or opportunity, rather than on a fixed schedule or at a set deadline. Because they are reviewed on an as-needed basis, a job posting will be removed once the position has been filled or is no longer available. 

More About HALO:

At HALO, we energize our clients' brands and amplify their stories to capture the attention of those who matter most. That’s why over 60,000 small- and mid-sized businesses partner with us, making us the global leader in the branded merchandise industry.

• Career Advancement: At HALO, we’re passionate about promoting from within. Internal promotions have been key to our exponential growth over the past few years. With so many industry leaders at HALO, you’ll have the opportunity to accelerate your career by learning from their experience, insights, and skills. Plus, you'll gain access to HALO’s influential global network, leadership opportunities, and diverse perspectives.
• Culture: We love working here, and we’re confident you will too. At HALO, you’ll experience a culture of ingenuity, inclusion, and relentless determination. We push the limits of possibility and imagination by staying curious, humble, and bold breaking through yesterday’s limits. Diversity fuels our creativity, and we thrive when each of us contributes to an inclusive environment based on respect, dignity, and equity. We hold ourselves to a high standard of excellence with a commitment to results and supporting one another with accountability, transparency, and dependability.
• Recognition: At HALO, your success is our success. You can count on us to celebrate your wins. Colleagues across the company will join in recognizing your milestones and nominating you for awards. Over time, you’ll accumulate recognition that can be converted into gift cards, trips, concert tickets, and merchandise from your favorite brands.
• Flexibility: Many of our roles offer hybrid work options, and we pride ourselves on flexible schedules that help you balance professional and personal demands. We believe that supporting our customers is a top priority and trust that you and your manager will collaborate to create a schedule that achieves this goal.

HALO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We insist on an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Inclusion is a core value at HALO and we seek to recruit, develop and retain the most talented people.

HALO participates in E-Verify. Please see the following notices in English and Spanish for important information: E-Verify Participation and Right to Work.

HALO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at hr@halo.com. Please do not use this as an alternative method for general inquiries or status on applications as you will not receive a response. Reasonable requests will be reviewed and responded to on a case-by-case basis.