Fan Engagement and Marketing Intern
Description

Lexington Sporting Club is seeking a motivated and organized Fan Engagement & Marketing Intern to support integrated marketing campaigns and gameday fan experience initiatives for our USL Championship and Gainbridge Super League teams. This role combines digital marketing execution with hands-on involvement in live event production, offering exposure to both campaign strategy and matchday operations. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in executing marketing campaigns while supporting the coordination and delivery of engaging fan experiences during home matches. 


Terms Available:

  • Summer 2026 
  • Academic Year 2026/2027

What You’ll Do 

Marketing & Digital Strategy 

  • Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels 
  • Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements 
  • Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging 
  • Assist with audience targeting and segmentation for digital campaigns 
  • Support campaign tracking and assist with basic performance reporting 

Fan Engagement & Game Presentation 

  • Assist in developing the matchday production script and gameday grid 
  • Support preparation and distribution of the intern gameday rundown and task assignments 
  • Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown 
  • Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.) 
  • Assist with theme night planning and promotional schedule execution 
  • Help ensure fan engagement elements are executed professionally and on schedule 

Work Environment 

  • Combination of office-based marketing work and live event execution 
  • Fast-paced, high-energy setting during events, often with large crowds 
  • Exposure to loud noise levels from fans, music, and stadium announcements 
  • Frequent standing, walking, and lifting of equipment (up to 25 pounds) 
  • Indoor and outdoor work locations depending on location (weather exposure may apply) 
  • Team-oriented atmosphere with frequent interaction with customers and coworkers 
  • Required to maintain a clean, professional appearance 
  • Event-based scheduling, including evenings, weekends, and holidays 

What You’ll Gain 

  • Hands-on experience executing integrated marketing campaigns in professional sports 
  • Exposure to live game presentation and fan engagement strategy 
  • Experience supporting event production and promotional planning 
  • Direct mentorship from the Marketing & Fan Engagement Director 
  • Practical insight into marketing and fan engagement within professional sports 
Requirements
  • Current college student pursuing Sports Management, Marketing, Communications, or related field 
  • Strong organizational and communication skills 
  • Comfortable working in fast-paced, live event environments 
  • Ability to collaborate with peers and take direction effectively 
  • Detail-oriented and able to manage multiple responsibilities 
  • Availability for evenings and weekends during match season 

  

To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.