Job Duties and Expectations:

The Marketing Coordinator is directly responsible for the company’s marketing process from research and planning to execution and analysis.

The following job responsibilities can be expected:

• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
• Develop and manage marketing budgets
• Develop sales forecasting and product branding plans
• Establish and grow a target market share
• Monitor costs and budgets
• Conduct customer, brand, and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media, and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Demonstrate excellent communication and interpersonal skills
• Oversee the operation of a company’s website or email marketing program and provide analytics review

 Requirements:

• Marketing Coordinator must have three to five years of applicable experience.
• Knowledge of finance, especially expense management and profit and loss statements, is desirable.
• Familiarity with the creative side of marketing and design.
• B.S. degree is required.

Skills Necessary:

• Must be a professional communicator with excellent verbal and writing skills.
• Must have the ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex or challenging ideas is essential.
• Soft skills such as good attention to detail, versatility and leadership abilities also rank high on the list of desired qualities.
• Must be able to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
• Ability to transition seamlessly among projects of varying scale, audience, format, and distribution channel.