Imagine working for a company that knows their employees are the key to its success, a company that provides exceptional results while being environmentally conscious and ahead of the curve in research and development; MicroCare LLC is that company. We are a trusted global provider of critical cleaning solutions with a best-in-class employee population. Currently we are searching for a Senior Director of Marketing to join our growing team!  

MicroCare, LLC is an ISO 9001:2015 registered company specializing in cleaning coating and lubricating fluids used in the installation and manufacture of a broad range of products in the electronics, medical, fiber optic and metal fabricating industries. Since 1983 we have pioneered hundreds of environmentally progressive and sustainable products in response to emerging regulatory demands and our customers' evolving cleaning and coating needs.

Voted as one of the best places to work in Connecticut, two years in a row, MicroCare is a company with a heart. At all our facilities in Connecticut and across the globe, we work in a cheerful, inclusive, and collaborative environment where we respect, encourage, and support our customers, our suppliers and each other. We like to laugh; have fun and we make an important impact. 

MicroCare LLC offers competitive salaries and benefits: Medical, Dental, Disability, 401k plan, Holiday and Paid Time Off. We strive to connect with, engage with and improve the lives of our employees, our customers, and the communities in which we operate. We are headquartered in central Connecticut accessible from both Greater Hartford and New Haven. This position is located at our New Britain facility.

POSITION OVERVIEW:

This position holds responsibility to Develop and lead MicroCare’s marketing strategy to drive profitable growth, digital acceleration, brand leadership, and new product commercialization.

This role owns corporate wide marketing strategy, digital demand generation, and product positioning across business units, ensuring alignment with revenue targets, innovation priorities, and growth objectives.

RESPONSIBILITIES:

1. Lead the development and execution of an enterprise-wide marketing and digital growth strategy that supports revenue and margin goals across domestic and international business units through a collaborative process.
2. Own demand generation strategy ensuring measurable revenue impact.
3. Lead digital marketing infrastructure including web, search, automation, CRM integration, and analytics.
4. Partner closely with Sales on near term growth and pipeline support and improve lead quality, conversion and account penetration.
5. Own product positioning, value propositions, and go to market strategy for new product introductions.
6. Translate Voice of Customer (VOC) and market intelligence into differentiated competitive positioning.
7. Lead and develop marketing talent while fostering a performance driven culture.
8. Serve as a strategic advisor to executive leadership on market trends, competitive dynamics, and growth opportunities.
9. Establish marketing KPIs tied directly to revenue, pipeline velocity, customer acquisition cost, and ROI.
10. Manage marketing budget allocation and investment optimization.
11. Manage external agencies and digital technology partners.
12. Other duties as assigned.

COMPETENCIES/EXPERIENCE:

• Strong B2B digital marketing and demand generation expertise
• Demonstrated track record of driving measurable revenue and pipeline growth
• Strong financial acumen including budget ownership and ROI analysis
• Experience aligning marketing strategy with sales execution
• Deep understanding of marketing automation, CRM systems, and analytics platforms
• Executive presence with ability to influence cross functional and senior leaders
• Experience in industrial, manufacturing, healthcare, electronics, or regulated markets preferred

MINIMUM QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The job requirements below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• MBA in Marketing, Business, or related field required
• 12 + years of progressive marketing experience in B2B environments, with 3-5 years in a managerial capacity
• 7 + years in a marketing leadership role with direct accountability for revenue impact
• Demonstrated experience leading digital transformation or demand generation strategy
• Proven success managing marketing budgets and linking that spend to business outcomes
• Ability to travel to other sites, tradeshows or board meetings

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

PREFERRED QUALIFICATIONS:

• Global marketing management experience
• Experience in manufacturing, chemical, industrial, healthcare, or other regulated markets strongly preferred
• Experience in private equity backed or high growth organizations
• Exposure to M&A integration or portfolio expansion
• Experience partnering directly with executive leadership or Board level stakeholders
• Scientific / Technical acumen

PHYSICAL/ENVIRONMENTAL QUALIFICATIONS:

• Frequent sitting, walking
• Continuous keyboard use