ABOUT THE AT&T PERFORMING ARTS CENTER

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co-presented with TITAS Presents; and top concerts, performers and cutting-edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages. The Center also offers free programming for audiences from every part of the community.

Organizational Values:

The Center’s culture is to focus on the values that guide its people's actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to each other, learning from each other, and taking a stand for what we know is right so that all people feel valued, respected, and safe. The Center is an Equal Opportunity Employer.

The Center’s Core Values are to passionately pursue our mission by being:

Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas

Community Minded – Actively fostering and participating in meaningful community interactions

Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return

Flexible – Willing to change to achieve results

The Center’s five resident companies are among the city’s leading arts institutions: Anita N. Martinez, Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater. Designed by internationally acclaimed architects, the Center’s campus includes the Margot and Bill Winspear Opera House, Dee and Charles Wyly Theatre, Annette Strauss Square. 

Job Summary: Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket-purchase-path accuracy, marketing automations, analytics, and emerging AI-driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices.

This position requires a detail-oriented, highly organized team player with excellent interpersonal skills who works seamlessly and efficiently with AT&T Performing Arts Center staff and end users of the facilities. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center’s Core Values is imperative.

Position Responsibilities (include but are not limited to):

Channel Leadership — Email

• Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
• Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
• Set segmentation strategy, automation logic, and personalization rules
• Oversee QA, rendering tests, and deliverability standards
• Monitor key metrics and lead optimization efforts
• Drive audience growth through onsite capture, co-promotions, and digital acquisition
• Ensure compliance with CAN-SPAM, SPF, DKIM, and DMARC

Web & Ticketing Experience

• Manage website content updates in WordPress; ensure accuracy, accessibility, and consistent UX
• Support web governance and assist in prioritizing enhancements with external developers
• Ensure ticketing purchase paths remain accurate and functional; escalate issues promptly
• Assist with SEO/GEO optimization

Martech & Platform Governance

• Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
• Assist with tool evaluations, integrations, and workflow improvements
• Maintain documentation, process guides, and platform best practices
• Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
• Support vendor communication and test deliverables
• Provide staff training on new features and workflow updates
• Assist with usage tracking and renewal monitoring

AI & Marketing Innovation

• Use AI-enabled platform features to improve message relevance and timing
• Recommend practical AI applications for targeting and personalization
• Track outcomes of AI-assisted initiatives and share learnings
• Cross-Team Leadership & Vendor Management
• Support intake, scoping, and prioritization of digital requests
• Coordinate with Programming, Ticketing, IT, and external partners; communicate timelines clearly
• Assist in setting expectations, tracking risks, and supporting QA

Measurement & Optimization

• Help develop dashboards and scorecards with the Data Analyst
• Identify trends, propose experiments, and support implementation of optimizations
• Other duties as assigned

Requirements

Education and Experience:

• Bachelor’s Degree in Marketing, Communications or similar; 3–5 years of experience in digital, email, or marketing technology roles
• Hands-on experience with email platforms and CRMs; Tessitura strongly preferred
• Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
• Working knowledge of e-mail deliverability, authentication standards, and compliance
• Experience supporting cross-functional projects and external vendors
• Strong communication skills and ability to convey technical concepts effectively
• Excellent organization and time-management skills
• Availability for occasional evening/weekend support as needed
• Proficiency in Microsoft 365 required; Adobe Creative Suite a plus
• Appreciation for the performing arts is preferred

This job description is not intended to be construed as an exhaustive list of all responsibilities. Duties, tasks, or projects may be assigned or modified as needed. Extensive interdepartmental collaboration is expected.

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.