Position Objective:
To develop campaigns, generate media coverage, and cultivate celebrity and influencer support to advance PETA Latino’s objectives in South America, with a focus on Colombia and Argentina
Primary Responsibilities and Duties:
• Stay on top of regional popular culture and news, and look for opportunities for PETA Latino to get its message in news stories
• Research opportunities for outreach through media, campaigning, and celebrity and influencer channels
• Organize celebrity and influencer projects, including photo shoots, and the production and editing of print, radio, and TV commercials, as well as social media campaigns
• Seek out and maintain relationships with animal rights advocates and groups in South America. Coordinate with those individuals and groups to advance animal rights in their regions
• Organize pro-animal demonstrations in Colombia, Argentina, and the surrounding region
• Develop and maintain relationships with music and entertainment industry professionals in Colombia, Argentina, and the surrounding region
• Research and engage celebrities and online influencers who are popular in Colombia and Argentina
• Write scripts, ad copy, and text for celebrity correspondence and campaigns
• Work with the PETA Latino team to brainstorm new projects to ensure ongoing media coverage of PETA Latino’s work
• Represent the organization to the media in South America
• Develop and maintain relationships with members of the media in South America
• Develop target lists and media strategy, and service news releases for issue and campaign coverage
• Advise PETA Latino’s social media team on region-specific content
• Travel internationally and domestically on assignments
• Perform any other duties assigned by the supervisor
• College degree in communications or a related field, or equivalent experience
• Minimum of two years of marketing or public relations experience
• Fluency in English and Spanish (speaking, reading, and writing)
• Proven interest in and strong working knowledge of Latin American culture
• Strong public speaking skills and comfort with media interviews
• Knowledge of animal rights issues and PETA campaigns
• Sophisticated understanding of creative work
• Proven ability to conduct and analyze marketing research
• Proven excellent project management, strategic-thinking, and analytical skills
• Demonstrated exceptional written and verbal communication skills
• Demonstrated ability to work both independently and collaboratively as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Ability to deal with a variety of people in a professional manner
• Strong organizational skills and attention to detail
• Professional appearance and adherence to a healthy vegan lifestyle
• Ability and willingness to travel domestically and internationally
• Support for PETA's philosophy and the ability to advocate PETA's positions on issues professionally
• Commitment to the objectives of the organization
The hourly pay range for this position is $21.23 - $26.55 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Application Deadline:
Applications for this position will be accepted until April 9, 2026.
We may fill this job opening before the deadline if we find a qualified candidate.