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SENIOR BRAND MANAGER
Secaucus, NJ
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Job Type
Full-time
Description
Senior Brand Manager (Hybrid)

About Us:


At Hartz, our passion for pets inspires everything we do. For over 100 years, we’ve been a trusted name in pet care—creating innovative products that strengthen the bond between pets and the people who love them.


As industry leaders, we’re constantly pushing what’s possible to help pets live happier, healthier, and longer lives. Our diverse, talented team fuels this mission, bringing fresh ideas and genuine dedication to every project.


We’re committed to an inclusive, supportive workplace where everyone can thrive—whether you’re collaborating onsite or working in a hybrid environment. At Hartz, your contributions matter, and the impact you make extends far beyond our walls.


Join us and help shape the future of pet care—driving bold ideas and meaningful change for pets and the people who love them.


What We Offer …

  • Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
  • Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
  • Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
  • Generous Paid Time Off: Enjoy up to 34 paid days off annually. 
  • Paid Leaves: Parental leave, Bereavement leave, and Military leave.
  • Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
  • Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
  • Employee Perks: Volunteer opportunities, fun employee events, and more!

The Role …


We’re looking for a strategic Senior Brand Manager to lead two exciting dog product categories: Oinkies Dog Treats and Toys. In this high-impact role, you’ll drive the vision, strategy, and execution behind brands that delight dogs and the people who love them.


You will develop and execute marketing strategies and innovation plans that fuel sales, market share, and profit growth, while managing the annual brand plan and budget. Additionally, you’ll track forecasts throughout the year, and partner cross-functionally to keep the business running smoothly—from demand forecasting and inventory planning to identifying cost efficiencies.

This role is perfect for a results-driven marketer who loves combining creative brand building with sharp business leadership. You’ll shape the future of Oinkies Dog Treats and Dog Toys, bringing new ideas to market while ensuring strong operational performance and long-term growth.


This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule. 


Your Responsibilities …


Category & Brand Strategy

  • Develop and execute the category’s 3-year growth plan including financial and market share targets, innovation, and marketing support strategy
  • Set brand strategy, and develop and manage annual plans
  • Grow categories' profit margin consistent with company portfolio strategy
  • Develop the strategy and execution of consumer communication/promotional support plan, working with Hartz agency of record on 360-degree consumer activation
  • Partner with R&D to identify and develop new products, product improvements, packaging improvements, and line extensions – develop 3C/4P analysis and development
  • Manage S.K.U. portfolio for the categories and inventory by working closely with cross functional team

Consumer, Market & Competitive Insights

  • Develop the strategy and execution of consumer communication/promotional support plan, working with Hartz agency of record on 360-degree consumer activation
  • Determine consumer market research needs and work with the Insights team to collect appropriate and actionable research to gain insights, analyze results, and translate them into growth initiatives
  • Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the categories to keep competitive. Maintain basic understanding of overall pet care/market trends shaping the industry
  • Maintain IRI database integrity

Financial & Business Performance Management

  • Actively manage the brand P&L and budget
  • Understand categories/segment sales performance key drivers by month (POS based and internal shipments) and forecast accurately 
  • Develop plans to drive cost savings, and productivity, that will improve the category’s profit margin
  • Track and analyze the business results on an on-going basis and recommend corrections as needed
  • Forecast volume and work through S&OP process in conjunction with Sales, Operations Planning and other teams as needed

Sales Enablement, Leadership & Cross-Functional Collaboration

  • Support Customer Development team with insightful, clear, and impactful sales presentations to support new products and educate on category trends/consumer understanding. Continually and proactively identify and develop contingency plans and new opportunities to fill gaps to offset sales shortfall in order to achieve sales growth target. Understand channels and customer specific opportunities and issues 
  • Develop and deliver compelling sales presentations to field via SAPS, Annual Sales Meetings, and key customer calls as needed
  • Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
  • Manage and develop Marketing Associates/Assistants/Coordinators
Requirements


You’ll Need …

  • Education and Experience: Bachelor’s Degree in Business/Marketing with a minimum of 5 years’ experience in a Brand Management role (or an MBA with 4 years' experience), specifically managing a budget and/or analyzing syndicated data for a consumer-packaged goods company
  • Agency Management: Experience with Agency management in the development and execution of national advertising and media plans
  • Analytical Skills: Working knowledge of Circana/Nielsen POS and Panel Data
  • Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
  • Technical Proficiency: Proficient in Microsoft Office Suite programs
  • Business Travel: Willingness and ability to travel (Domestic: 2-3 times a year, International: 1 time a year)


The anticipated salary range for this role is between $145,000 and $155,000. The specific salary offered will depend on the candidate’s qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.
If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.

 #2026-07 

Salary Description
$145-155K
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