This job description is intended for informational purposes only and is not to be construed as a contract of employment. The employee in this position is employed on an at-will basis. Nothing in this job description limits the right to terminate at-will employment at any time either with or without cause and without notice. This job description is not intended to be all-inclusive and duties and responsibilities or processes may change at KBKG’s discretion. The employee may be asked to perform other related duties as requested to meet the ongoing needs of KBKG.

Employees requiring accommodations pursuant to California and federal laws such as the Americans with Disabilities Act, the Fair Employment & Housing Act and others should notify KBKG’s Human Resources Director and we will work with employee to find accommodations that will enable employee to perform the essential functions of the job whenever possible.

About KBKG

KBKG LLC, a Specialty Tax provider, empowers CPA firms to connect with their customers in a comprehensive and consultative manner. We are fast-growing, the most innovative in the industry, and named one of the Best of the Best firms by Inside Public Accounting.? We help CPAs determine tax incentives that benefit their clients, and we are committed to handling each client relationship with care and diligence. Our ability to work seamlessly with CPAs is the reason so many leading firms and businesses across the nation utilize our expertise and trust KBKG with their clients. By partnering state-of-the-art technology with the best and brightest employees in the industry, we foster a culture of constant innovation and growth.

Position Summary

The Senior Content & Campaign Marketing Specialist turns complex ideas into compelling narratives that resonate effectively with our target audiences. In this role, you will drive strategic content and campaign initiatives with greater independence – from conception through execution to performance analysis. You are adept at analyzing performance and aligning strategies with the company’s overall objectives. This role is tasked with marketing content ideation & creation, including email templates, advertising copy, direct mailers, website copy, thought leadership copy, internal communications, social media, longer-form content, such as guides and two-pagers, and additional marketing assets as needed.

Additionally, the Senior Content & Campaign Marketing Specialist will assist in and manage the development of lead generation, ABM and advertising flights, including developing assets, assisting with data collection and project management & execution as it relates to advertising launches for the organization.

The Senior Content & Campaign Marketing Specialist will continuously identify opportunities for leveraging marketing content to increase inbound conversion from the website, streamline outbound campaigns and deliver measurable results through content-driven strategy.

The Senior Content & Campaign Marketing Specialist will report to the Senior Manager, Demand Generation & ABM.

Position Requirements

• Strong communication skills, both written and verbal, for effective collaboration and client interactions.
• Superb writing, editing and storytelling ability across formats (short copy, long-from, though leadership, sales enablement).
• Strong analytical skills to assess marketing performance, measure ROI, and recommend improvements & new strategies.
• Strategic and “big-picture” mindset to match content and campaign strategy with company goals.
• Exceptional organizational skills to manage multiple projects, prioritize tasks, meet deadlines, and manage up to senior leaders.
• Team-oriented mindset with the ability to work collaboratively across different departments.
• Creativity and innovative thinking to develop and implement effective content marketing strategies.
• Adaptability to evolving market trends and changing business needs.
• Familiarity with marketing tools (HubSpot, Google Analytics) and strategies (performance marketing, ABM).

Responsibilities

• Lead the development of finalized deliverables and copy as they pertain to marketing content and internal communications.
• Collaborate with Marketing, other internal teams & leadership to create content such as email communications, direct mailers, videos, blog posts, long-form assets, etc.
• Create and implement strategic messaging and campaigns to promote KBKG awareness & demand resulting in direct impact on quantitative objectives such as lead and meeting targets.
• In collaboration with the Senior Manager, Demand Generation & ABM, develop, execute, manage and track performance of lead generation and ABM efforts.
• Develop, manage, execute, and track performance of social media channels.
• Manage SEO/AEO including performance updates and strategic next steps. Manage & collaborate with senior leaders on creating and executing AEO strategies.
• Promote creative idea generation through familiarity with industry trends and standards in marketing and communications.
• Assist in development of and ensuring consistent adherence to company brand guidelines, especially as it relates to company tone and voice.

Education and Experience

• 4-6+ years of experience in B2B Marketing required.
• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree or additional certifications can be advantageous.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at a time.

An Equal Opportunity Employer We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.