Marketing Specialist

Full-Time

25% Travel

Durham, NC 

About the Company: 

MED-EL Corporation is a global leader in hearing implant technology and research. While headquarters resides in Austria, our US branch is based in Durham, North Carolina, at Research Triangle Park. We pride ourselves in being innovators through and through. We bring people the joy of sound through our extensive portfolio of hearing technology and consistently pursue product and process improvement. MED-EL hearing implant systems combine the latest scientific advances, engineering, and manufacturing techniques to offer performance, safety, and reliability. With people at the epicenter of our research and technology, we relentlessly pursue connection—connection to sound, connection to each other, connection to possibility.  Here at MED-EL, we are proud to offer a diverse, team-focused culture driven by our passion to support candidates, recipients, their families, and clinical partners. Our Mission: Delivering leading-edge technology to restore hearing and empower connection. 

About the Role: 

 The MED-EL Marketing Specialist is responsible for developing, implementing, and executing strategic marketing plans for MED-EL hearing solution medical devices. This role will ensure the company is communicating the right messaging and developing effective strategies to attract prospective customers and retain existing customers. 

Primary Responsibilities:

• Develop comprehensive marketing plan, grow business, and meet/exceed revenue goals.
•  Execute and implement specific tasks to support the marketing plan, including development of communications and assets to support product launches, campaigns, and ongoing messaging of MED-EL’s competitive advantages.
• Collaborate cross-departmentally to ensure alignment of strategy and messaging.
• Regularly monitor and evaluate the overall success of campaigns and other marketing efforts and adjust accordingly.
• Ensure the voice of the customer is considered in strategic planning by prioritizing opportunities for KOL engagement and actively seeking customer feedback (i.e. Advisory Boards, surveys, interviews, field rides).
• Partner with customer-facing teams to develop well-positioned messaging to drive customer behavior, and lead development and deployment of effective marketing assets to the sales team.
• Analyze competitor marketing strategies and initiatives and ensure MED-EL strategies are implemented efficiently and effectively for new and existing products.
• Provide ongoing internal and sales team support through communications and education, driving execution of strategies within organization.
• Serve as project management process lead for the Marketing department.
• Own and evolve the end-to-end marketing project management framework, ensuring consistent standards, documentation,         and workflows across all marketing initiatives.
• Establish and enforce best practices for planning, resourcing, timeline management, communication, and cross-team collaboration.

Position Qualifications:

• A minimum of a bachelor's degree is required
• A minimum of 5 years Marketing, Product Management or a combination of Sales and Marketing
• Demonstrated proficiency in core marketing skills (i.e., branding, positioning, claims, packaging, messaging, and agency management) and financial forecasts/spreadsheet analysis
• Able to clearly articulate the business case for a new business idea and the value proposition; demonstrated ability to prioritize potential solutions
• Proven ability to lead through influence
• Strong presentation, written and verbal communication skills
• Ability to collaborate and communicate effectively with commercial partners and customer groups (surgeons, salesforce)
• Strong focus on customer needs to drive product innovation
• Position requires approximately 25% travel. Travel includes both domestic and international travel
• Located in – or willing to relocate to – Durham, NC

What We Offer:

We know that benefits are important to you, and we offer a robust benefits package including:

• Medical, dental, and vision coverage available, effective on the first day of the month following 30 days of active service.
• 401k Match
• 2 weeks fully paid parental leave
• Health Savings Account
• Short term and long-term disability paid by the company.
• Company paid life insurance with an option to purchase additional coverage.
• FSA Dependent Care 
• Pet Insurance
• Critical Illness
• Accident Insurance
• PTO – 20 days annual that is accrued each pay period.  Plus 40 hours Medical/Sick leave annual, prorated from hire date and 9 holidays.
• Employee Assistance Program

MED-EL Corporation is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.