ABOUT VERATO

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short.  Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks. 

Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success.  More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today. 

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

We are seeking a strategic and execution-oriented Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for our Provider Domain.

Verato delivers industry-leading provider identity intelligence—combining identity accuracy, native enrichment, enterprise data mastering, and network intelligence—to help healthcare organizations unify, manage, and activate trusted provider data across systems of record, engagement, and insight.

This role sits at the intersection of product, sales, and marketing, translating complex provider data capabilities into clear, compelling value for healthcare organizations. You will play a key role in shaping how the market understands provider identity, driving adoption, and enabling our go-to-market teams to win.

Reporting to the VP of Product Marketing, you will partner closely with product, sales, customer success, and leadership to ensure our Provider Data Management and Provider Identity Network offerings resonate with the market and deliver measurable impact. This role is ideal for someone excited about shaping an emerging category at the intersection of provider data, identity, and interoperability.

Success in this role will be measured by your ability to strengthen market positioning, drive pipeline and revenue impact, improve win rates, and increase adoption of Verato’s Provider Domain solutions.

REPSONSIBILITIES

Positioning & Messaging

• Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions.
• Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders.
• Continuously refine messaging based on market trends, customer insights, and competitive dynamics.
• Conduct market research on provider data challenges, regulatory changes, and interoperability trends.
• Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy.
• Clearly define and communicate competitive differentiation.

Go-to-Market Strategy

• Lead go-to-market planning and execution for product launches and releases.
• Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics).
• Partner with demand generation to drive pipeline growth through campaigns, content, and events.
• Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact.

Sales Enablement

• Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools).
• Train teams to confidently articulate product value, differentiation, and use cases.
• Support strategic deals with tailored messaging and content to improve win rates.

Content & Thought Leadership

• Develop high-impact content, including whitepapers, blogs, case studies, and webinars.
• Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence.
• Support analyst relations and PR initiatives as needed.

Required

• 5+ years of experience in product marketing, preferably in healthcare technology, data, or SaaS.
• Experience working in or marketing to the healthcare ecosystem—especially provider data, directories, credentialing, or network management—is highly preferred.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Proven track record of successful product launches and go-to-market execution.
• Experience partnering closely with sales and customer success teams on enablement and deal support.
• Excellent writing, storytelling, and communication skills.
• Analytical mindset with the ability to turn insights into actionable strategies.
• Experience with identity resolution, MDM, or data quality solutions is a plus.
• Bachelor’s degree in marketing, communications, or a related field.
• Familiarity with product marketing frameworks (e.g., Pragmatic Institute) is a plus.

Equal Opportunity Employer/Veterans/Disabled