As a Sales Account Executive, you will be responsible for driving new business growth for Hart by identifying, developing, and closing opportunities with healthcare organizations that can benefit from Hart’s products and services. This role requires a consultative seller who can build executive-level relationships, understand complex customer needs, and position Hart’s solutions to deliver measurable business value.
The Sales Account Executive will manage the full sales cycle, from prospecting and lead development through proposal, negotiation, and close. This individual will also collaborate closely with marketing, product, and delivery teams to ensure a coordinated approach to pipeline development, customer acquisition, and market feedback.
- Generate and close new business opportunities within assigned target accounts, territories, or market segments.
- Identify and research prospective healthcare clients through outbound prospecting, industry events, referrals, digital channels, and market intelligence.
- Build, manage, and maintain a qualified pipeline of opportunities sufficient to meet or exceed sales targets.
- Develop relationships with key decision-makers, including executives, IT leaders, operations leaders, and other stakeholders involved in purchasing decisions.
- Lead consultative discovery conversations to understand customer goals, challenges, technical requirements, and business drivers.
- Present Hart’s products and services in a compelling, value-based manner aligned to client needs.
- Conduct tailored product presentations, solution overviews, and sales meetings for prospective clients.
- Advance opportunities through the sales cycle, including qualification, needs analysis, proposal coordination, objection handling, negotiation, and contract close.
- Maintain accurate and timely records of sales activity, pipeline stage, forecasts, and account details in HubSpot or other CRM tools.
- Partner with marketing to follow up on campaigns, events, and inbound leads, and provide market feedback to improve targeting and messaging.
- Collaborate with internal teams to support solution development, pricing strategy, proposals, and handoff to implementation after close.
- Monitor industry trends, competitive activity, customer priorities, and market changes to inform sales strategy.
- Represent Hart professionally in the market and contribute to strengthening brand awareness and trust with prospects.
- Meet or exceed monthly, quarterly, and annual sales performance goals.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree in Business, Marketing, Finance, Healthcare Administration, or a related field preferred.
- 3-5 years of successful B2B sales experience, with a track record of prospecting, managing pipeline, and closing new business.
- Healthcare industry sales experience required; experience selling SaaS, healthcare IT, data solutions, or enterprise technology preferred.
- Demonstrated ability to manage a full sales cycle from lead generation through close.
- Strong executive presence with excellent verbal, written, and interpersonal communication skills.
- Ability to build credibility and relationships with decision-makers across clinical, operational, financial, and IT functions.
- Experience using HubSpot or a similar CRM to manage pipeline, activities, and forecasting.
- Strong presentation, discovery, negotiation, and closing skills.
- Self-motivated, goal-oriented, and able to work independently while contributing as part of a team.
- Strong organizational skills with the ability to prioritize multiple opportunities and deadlines effectively.
- Proficient with sales productivity tools, web conferencing platforms, and Microsoft Office or Google Workspace.
- Willingness to travel as needed for client meetings, conferences, and industry events.