At St. Francis Winery & Vineyards, we believe that every team member plays a vital role in our collective accomplishments. This is more than just a job—it's an opportunity to make a lasting impact while growing both professionally and personally. As a valued member of our team, you'll have the chance to share your passion for wine and contribute to our long-term brand loyalty.

Are you a persuasive communicator who loves building relationships and thrives in a fast-paced, sales-focused environment? We’re seeking a full-time Wine Club Associate to join our Direct-to-Consumer (DTC) team and help grow one of Sonoma’s most beloved wine clubs. This role combines proactive sales outreach, personalized service, and behind-the-scenes logistics to deliver exceptional experiences and drive revenue growth.

As a key member of our DTC sales team, you’ll use your people skills and product knowledge to connect with wine lovers, promote exclusive offers, and turn everyday interactions into loyal, long-term memberships.

This is a regular (full-time), non-exempt position. The schedule is Tuesday through Saturday with the requirement to work occasional weekend events and holidays, as well as flexibility in scheduling to ensure business-staffing needs are met. 

The anticipated pay range for this non-exempt position is between $23.00 and $27.00 per hour plus commissions.

What You’ll Do

• Drive wine club sales and retention by making proactive outbound calls, texts, and emails to new, current, and former members
• Recommend wines and upsell members during club release periods to increase average order value and increase overall club revenue
• Follow up with guests who have abandoned carts, declined payments, or canceled memberships to recover sales and strengthen relationships
• Respond to inbound communications with professionalism and product expertise, turning customer inquiries into purchase opportunities
• Maintain accurate CRM records and contribute to campaign and event success through thoughtful, timely member outreach
• Support the tasting room and wine club events as needed to enhance the member experience
• Answer inbound phone calls for both Wine Club and Reservations teams. Book reservations for members and non-members, working closely with tasting room and events managers.

What We're Looking For

• 2+ years of proven success in a sales, customer service, or account management role (wine or hospitality experience is a plus!)

• Strong interpersonal and communication skills—you’re confident on the phone and can build rapport quickly

• Self-motivated, goal-oriented, and comfortable working with monthly sales targets

• Organized and tech-savvy, with experience using POS, CRM, and communication tools

• Passion for wine, storytelling, and delivering exceptional guest experiences

• Ability to work Tuesday–Saturday, including weekends and holidays as needed

Why Join Us?

• Be part of a supportive, high-performing team that celebrates hitting goals

• Voted Best Place to Work 15 years in a row by North Bay Business Journal 

• Enjoy wine industry perks, team incentives, and employee discounts

• Get hands-on exposure to DTC campaigns, sales strategies, and wine education

• Opportunity for growth in one of Sonoma’s leading family-owned wineries

• Hybrid schedule options

Ready to bring your sales skills to the wine world?

Apply today and help us share the story of St. Francis, one member at a time.

St. Francis Winery and Vineyards is an equal opportunity employer, committed to a divers and inclusive work environment. (EOE M/V/F/D)